One operating team across the full crypto funnel.
Strategy, content, creators, community, search, product campaigns, and reporting work from one KPI tree and one weekly plan.
More channels do not fix a weak sequence. The work starts by deciding what must happen first.
One senior lead keeps every channel on the same weekly plan.
GTM and launch strategy
We turn commercial goals into a dated sequence with a category thesis, audiences, offers, KPIs, and owners.
Growth audit · KPI tree · 90-day plan · Launch command center
Content, social, and search
Owned channels build a durable narrative while commercial content captures demand already forming in the market.
Social operations · Founder content · SEO and GEO · Editorial production
Creators, partners, and community
External distribution is connected to community onboarding, product actions, and partner activations.
KOL campaigns · Regional pods · Community systems · Partner co-marketing
Performance and reporting
Channel activity is tied back to qualified users, deposits, holders, volume, pipeline, or the metric the business needs.
Attribution plan · Campaign dashboards · Weekly report · Budget reallocation
Operating loop
The team changes when the constraint does.
Find the constraint
Set the operating plan
Ship every week
Cut and compound
$2B
TVL influenced
$10B
Perps volume
200K+
New holders
40+
Specialists
Different channel mix. Same accountability.
Proof / 02 programs
01Do we need to use every service?+
No. The engagement starts with the growth constraint. We build the smallest channel mix capable of moving it and add or remove specialists as the priority changes.
02Who manages the engagement?+
A senior GTM lead owns the operating plan, weekly call, reporting, and coordination across the specialist team.
03Can Surgence work with our existing agencies?+
Yes. We can own the full system or serve as the GTM layer coordinating internal operators, market makers, PR partners, production teams, and other agencies.
04What kind of companies are a fit?+
The model works best for funded teams with a launch, token event, product expansion, or growth window inside the next 90 days.