L1/L2/infra / Surgence Labs

Blockchain Infrastructure Marketing Case Studies

Explore Layer 1, Layer 2 and infrastructure launches, with campaigns spanning developer acquisition, network participation and community growth.

Service

L1/L2/infra · 7 case studies · Drag sideways to browse

ETHGas

L1/L2/infra$2B all-time-high FDV

01 / 07

ETHGas: $2B All-Time-High FDV and 590K+ Users in Six Months

How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ KOLs shared unpaid, driving a $2B FDV and 590K+ users.

Incentiv

L1/L2/infra1.5M+ testnet users

02 / 07

Incentiv: 1.5M+ Testnet Users, Then a Coinbase-Listed Mainnet

How Surgence used a viral trailer, 50+ KOLs in four languages and testnet badges to bring Incentiv 1.5M+ users and a Coinbase-listed mainnet.

Mawari

L1/L2/infra$6M node sales

03 / 07

Mawari: 1M+ Registrations in 72 Hours and $6M in Node Sales

How Surgence used a free XR Chip claim, KOL pods and AMAs to drive 1M+ Mawari registrations in 72 hours and a $6M DePIN node sale.

Fast Protocol

L1/L2/infra$25M RPC volume in two weeks

04 / 07

Fast Protocol: Zero to 65K Followers and $25M RPC Volume in 30 Days

How Surgence named, branded and launched Fast Protocol from zero: 65K X followers in 30 days and $25M RPC volume in two weeks.

DAC blockchain marketing agency campaign

DAC

L1/L2/infra72,260 Q-CHIP claims in 72 hours

05 / 07

DAC: 72K Q-CHIP Claims in 72 Hours, Then 82M+ Testnet Transactions

How Surgence ran DAC's 72-hour Q-CHIP claim: 126,996 users, 72,260 claims and a quantum-safe Layer 1 testnet now past 82M transactions.

Fogo

L1/L2/infra10,000 traders captured

06 / 07

Fogo: 200,000+ Genesis Allowlist Sign-Ups and 10,000 Traders

How Surgence launched Fogo's Solana SVM Layer 1 with a $300K tier-1 KOL programme: 200,000+ allowlist sign-ups and 10,000 traders.

IOPn

L1/L2/infra3,000+ builders onboarded

07 / 07

IOPn: 3,000+ Builders, 100+ Projects and 1M+ Testnet Actions

How Surgence launched IOPn's Layer 1 with viral trailers and a Builders programme: 3,000+ builders, 100+ projects and 1M+ testnet actions.

From the work to your next launch

The services behind the work.

Explore the programmes and channels used across these campaigns, or see how we approach marketing in this sector.

GTM Program Influencer Marketing Token Marketing Layer 1 and Layer 2 marketing