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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
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RWA / Surgence Labs

RWA Marketing Case Studies

Explore real-world asset campaigns that connected tokenised products with their audiences through positioning, creator distribution and community growth.

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RWA · 1 case study · Drag sideways to browse

Goldfish RWA marketing campaign
Goldfish logoGoldfish
RWA$10M+ TVL

01 / 01

Goldfish: 1,000 to 50,000+ Followers and $10M+ TVL for Tokenized Gold

How Surgence grew Goldfish's tokenized gold to $10M+ TVL with a viral Dune dashboard, 14,000+ UGC posts, and X from 1,000 to 50,000+.

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Explore the programmes and channels used across these campaigns, or see how we approach marketing in this sector.

GTM ProgramInfluencer MarketingToken MarketingDeFi and tokenised asset marketing

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DeFi 5Gaming 6Perp DEX 2Prediction markets 1DePIN 1Stablecoins 1L1/L2/infra 7Trading 3Consumer app 5AI agents 1Web2 brands 2Wallets 1Neobank/payments 1
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