Growth programs by sector

Web3 Growth Programs

A go-to-market program built for your type of Web3 team. One embedded team runs creators, community, content, PR and search against the number that matters in your sector, and reports on it every week.

5.0 on Clutch from 21 verified reviews

See Client Results

200+: Clients since 2022
10: Sector programs
3,000+: Vetted creators
Weekly: Reporting on users, volume and TVL

Falcon Finance

StandX

ADI PredictStreet

Jupiter

ETHGas

Incentiv

Lotte

LINE FRIENDS

Vooi

LAB

QORPO World

Mawari

ORBT

BipTap

Gomble Games

IOPn

Fast Protocol

TOKEN2049

Vera Wallet

Goldfish

Layer 1 and Layer 2 GTM Program

For chains moving from testnet to mainnet. We bring developers, testnet users and ecosystem projects onto the network, then keep them active after launch.

1.5M+: Testnet users for Incentiv
65K: X followers in 30 days for Fast Protocol

Blockchain Infrastructure GTM Program

For gas, RPC, data, node and DePIN networks. We bring developers, operators and node buyers onto the product and keep the network in the conversation.

920K+: Community members for ETHGas
$6M: Node sales for Mawari

DeFi Protocol GTM Program

For protocols that need deposits that stay. Points, creators and community work toward one number: retail TVL that holds through TGE and after.

$2.1B+: TVL for Falcon Finance
$1B+: Community on-chain value for ORBT

Trading Platform GTM Program

For perp DEXs and exchanges starting from zero traders. Creators who actually trade, volume campaigns and trading communities fill the order book.

$200M+: TVL in three months for StandX
$362M: Peak daily perp volume for Vooi

Neobank and Payments GTM Program

For crypto cards, payment apps and neobanks. We turn downloads into funded accounts and first transactions, tracked from first click to first deposit.

1,000: First-time deposits for BipTap
1 in 5: BipTap downloads became a funded account

Crypto Wallet GTM Program

For self-custody wallets and wallet apps. Creators, search and launch campaigns that turn installs into wallets people keep using.

150,000+: Wallet downloads for Vera Wallet
Page 1: On Google for 'decentralised wallet app' for Vera Wallet

Prediction Market GTM Program

For markets built around events. Creators, communities and campaigns timed to the calendar bring traders in before the big moments and keep them between them.

$100M+: Volume in the first 7 days for ADI PredictStreet
$234M: Notional volume in 30 days for ADI PredictStreet

Gaming and Gacha GTM Program

For games, packs and collectibles. Community raids, creators and launch campaigns drive sales on day one and repeat play after it.

$25M+: Sales in two weeks for Jupiter Gacha
2.8M: Monthly active users for Gomble Games

Institutional GTM Program

For foundations, listed companies and regulated issuers bringing a product on-chain. Compliant creator programs, partnerships and community built to the standard a public brand needs.

$12B: Institutional TVL committed to ETHGas's Open Gas Initiative
$2M+: Web3 IP revenue for Lotte

AI Platform GTM Program

For AI agent platforms, agent tokens and AI apps. We turn a demo into a user base with creators who actually use the product, node and token launches, and a community that stays.

4,949: Nodes sold in a bear market for iAgent
400%: Market cap growth for an AI agent token

In every program

What Every Program Includes

The sector changes the plan and the numbers. The team and the engine stay the same.

Measured on the bottom line

What We Measure in Your Sector

Every program runs against the number that moves your business, not followers or impressions.

Program	Main number	Also tracked	Client result
Layer 1 and Layer 2	Active wallets and builders	Testnet users, transactions, ecosystem projects	1.5M+ testnet users for Incentiv
Blockchain Infrastructure	Developers and operators using the product	Node sales, integrations, community	$6M in node sales for Mawari
DeFi Protocol	Retail TVL that stays	Depositors, points activity, holders after TGE	$75M to $2.1B TVL for Falcon Finance
Trading Platform	Funded traders and volume	First trades, repeat traders, open interest	$0 to $200M+ TVL for StandX
Neobank and Payments	Funded accounts	Downloads, first deposits, card spend	1 in 5 BipTap downloads funded an account
Crypto Wallet	Wallets in active use	Downloads, search rankings, retention	150,000+ wallet downloads for Vera Wallet
Prediction Market	Traders and volume	Markets traded, repeat traders, event spikes	$100M+ volume in 7 days for ADI PredictStreet
Gaming and Gacha	Sales and daily players	Pack sales, DAU, repeat play	$25M+ sales in two weeks for Jupiter Gacha
Institutional	Users and mindshare for a public brand	Community, coverage, partner launches	$2M+ Web3 IP revenue for Lotte
AI Platform	Users and node or token demand	Sign-ups, nodes sold, community	4,949 nodes sold for iAgent

After you sign

How a Program Runs

One package in three steps: an onboarding sprint, a monthly retainer, and growth spend on top that you approve.

01Week 1 to 2
Onboarding sprint
We audit your product, market and channels, agree the goals, set up tracking, and put the first creator and community campaigns live.
02Month 1
The team runs every week
Creators, community, content, PR and search run on one roadmap inside your channels, with launch moments on the calendar.
03Months 2 to 3
Double down on what works
Weekly numbers show which channels bring funded users and volume. Budget moves to what works and stops on what does not.
04Every week
Report on the bottom line
New users, funded users, trading activity, volume and TVL, with what worked and what we change next.

Growth spend, such as creator fees and prize pools, sits on top and is approved by you.

Proof by sector

Results by Sector

All case studies

Trusted By

Teams and ecosystems Surgence has worked with.

Recognition

Rated and certified by independent reviewers.

Questions

Frequently Asked Questions

What is a Web3 growth program?

A growth program is a go-to-market plan built for one type of Web3 team, such as a perp DEX, a Layer 1 or a crypto neobank. It sets the users and activity to grow, then one embedded Surgence Labs team runs creators, community, content, search and PR against that number every week.

Which program fits my project?

Pick the sector closest to your product: Layer 1 and Layer 2, blockchain infrastructure, DeFi, trading platforms, neobanks and payments, wallets, prediction markets, gaming, institutions or AI platforms. If you sit between two, we combine them on the intro call.

How long does a program take to start?

Every program starts with a one or two week onboarding sprint: audit, plan, tracking and the first campaigns live. Then the monthly retainer runs the work every week.

How much does a growth program cost?

Programs are one package in three steps: an onboarding sprint, a monthly retainer, and growth spend on top that you approve. Fees are set after the intro call, once we know your product, stage and markets.

How do you report results?

Every week you get the numbers that matter in your sector: new and funded users, trading activity, volume, TVL and mindshare, with what worked and what we change next.

Next step

Book an Intro Call

Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.

Send a Brief

5.0 on Clutch from 21 verified reviews