AI search / Free guide
A practical guide to AI search for protocols, exchanges, wallets and Web3 teams: how AI answers are made, what gets a project cited, and what the 2026 research says.
By Surgence Labs 9 sections · 30-day action plan
Inside the guide
Make your project
part of the answer.
How do AI assistants find, describe, and recommend a Web3 project? Start with technical access, build accurate answers and authority, then measure what brings users.
00Introduction
Understand how AI answers are made and what makes AI search different for crypto projects.
- Why AI search matters in Web3 and what changed in 2026
- Fan-out, retrieval, and generation
- The difference between a brand mention and a source citation
01Technical access
Make sure AI crawlers can reach your pages and read your project’s key facts.
- Server-rendered content, bot access, and CDN defaults
- What the evidence says about llms.txt and schema
- Freshness, official links, contract addresses, and security pages
02Content for AI answers
Publish accurate, useful passages that answer the questions people ask about your project.
- Finding crypto prompts and the pages that answer them
- Writing passages that get quoted
- Trust signals, consistent numbers, and tactics to avoid
03Off-site authority
Help the rest of the web describe your project consistently and point people to the right place.
- Where AI gets crypto answers and how mentions differ from links
- YouTube, Reddit, LinkedIn, and Wikipedia
- One set of facts everywhere and protection against incorrect links
04Measurement
Track whether your project is mentioned and cited, and connect that visibility to real users.
- Mention rate, citations, and share of voice
- First-party tools and AI referral traffic
- Joining website measurement to on-chain results
05The Surgence case study
See the technical, content, and off-site work behind Surgence Labs’ own search visibility.
- Our reported results and the tools behind the estimates
- What we changed on the site and beyond it
- What we learned and what your team can apply
06Your first 30 days
A four-week plan to establish a baseline, open access, correct your facts, and build authority.
- Week 1: test 30–50 prompts and record mentions, citations, and errors
- Week 2: review crawler access and measurement
- Week 3: fix project facts and listings
- Week 4: plan original content, outreach, and monthly tracking
07Glossary
Plain-English definitions to keep beside your implementation work.
- AEO, GEO, fan-out, grounding, mentions, citations, and more
08Sources and references
The documentation and studies behind the guide, with notes on how to interpret the evidence.
- Platform documentation, academic research, and industry studies
- Crypto accuracy, brand safety, and measurement sources
Read it. Use it. Make it yours.
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