Pre-launch / Free guide
How to turn a waitlist from a list of clicks into a queue of people who show up on day one and use the product when they get there. Twelve weeks, in three steps, by Surgence Labs.
By Surgence Labs 12 weeks · 3 steps
Inside the guide
What the Guide Covers
A practical framework you can bring to your team, your planning, and your next launch.
00Why a waitlist is not demand
A waitlist is a list of clicks. Day one needs a queue.
- Three jobs before launch
- Twelve weeks, nine moves, drawn to scale
01Tell it in stages
Weeks 12 to 6: avoid launching cold with the reveal ladder.
- Name the problem, show the approach, open the queue, drip the proof
- Scarcity, social proof, mystery and exclusivity
02Capture the queue
Weeks 6 to 3: make the invite the engine.
- Numbered cards, referral links and a public count
- A 48 or 72 hour claim window
- Ranking on what you need, and creators who bring the queue
03Open and convert
The last weeks: open in waves, ranked by the queue.
- Confirm, prepare, open, reward, retain
- Six numbers, one per step
04Proof and checklist
Nodiens, StandX and DAC, the same moves in other categories, and the twelve-week checklist.
- Incentiv, Fogo, Mawari, ORBT Protocol, QORPO World
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