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Pre-TGE / Free guide
How to build real demand in the three months before you launch a token, so the audience shows up on day one and stays the day after. A pre-TGE playbook in three acts by Surgence Labs.
By Surgence Labs 90 days · 3 acts
Inside the guide
What the Guide Covers
A practical framework you can bring to your team, your planning, and your next launch.
01Claim the Category
Days 90 to 60: lock the narrative and build the machine before you go loud.
- The one sentence, the wedge and the old way you replace
- Brief creators under NDA, early
- Socials, the loop product, pre-registration and tracking
02Manufacture Demand
Days 60 to 14: build a loop, not a campaign.
- The pre-registration funnel
- Points, leaderboards and the vampire attack
- Creator waves, Telegram seeding and North Star metrics
03Ignite and Launch
The final weeks: compress everything into the window.
- Sequencing listings to the runway
- TGE day as an operation
- The day after and the flywheel
04Proof
Falcon Finance, ORBT Protocol and StandX runways.
- The demand engine, the loop, compression
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