Mawari: $6M Node Sales and 500K Badge Claims
$6 million in node sales and 500,000 badge claims generated through a DePIN node sales funnel and badge-driven demand engine.
For Mawari, Surgence designed the node sales offer, built questing and badge claims to qualify demand, and ran media, KOL pods, lead magnets, webinars, AMAs, and UGC loops.
$0M
Node Sales
0K
Badge Claims
0M+
Impressions/Mo
Case study file
Campaign notes and proof points.
Mawari is a DePIN network enabling node operators and creators with decentralized infrastructure. It needed to commercialize through a structured node sales motion and qualified demand.
The result
$6 million in node sales and 500,000 badge claims generated through a DePIN node sales funnel and badge-driven demand engine.
Client
Mawari
DePIN / Infra
Starting point
Mawari is a DePIN network enabling node operators and creators with decentralized infrastructure. It needed to commercialize through a structured node sales motion and qualified demand.
How we ran it
We designed the sales funnel and offer for the node program, built questing and badge claims to qualify demand, and ran media and KOL pods to sustain monthly reach. The engine ran on lead magnets, a webinar and AMA series, and a UGC loop.
What we delivered
Sales funnel and offer design for the node program
Questing and badge claim program to qualify demand
Media and KOL pods for sustained monthly reach
Lead magnets, webinar and AMA series, and UGC engine
Outcomes
$6 million in node sales through the node sales motion
500,000 badge claims through the demand qualification program
10 million+ impressions per month during the campaign period
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Sales funnel & offer design for node program
02
Distribute
Questing + badge claims to qualify demand
03
Compound
Media + KOL pods to sustain monthly reach
Campaign mechanics
The motion that carried the launch.
Lead magnets
Webinar and AMA series
UGC engine
Deliverables
