Mawari / Case study
Mawari: 1M+ Registrations in 72 Hours and $6M in Node Sales
How Surgence used a free XR Chip claim, creator pods and AMAs to drive 1M+ Mawari registrations in 72 hours and a $6M DePIN node sale.
- node sales
- $6M
- portal registrations in 72 hours
- 1M+
- emails collected
- 400K+
The Starting Point
Mawari had 90K X followers and 95K Discord members but needed qualified buyers for its node sale.
How We Grew Mawari
A free XR Chip as the viral hook. Claiming one registered the user on the Mawari portal, so a free identity claim turned into a qualified buyer list for the node sale.
Launched the XR Chip as a free digital identity and access pass to the Mawari portal.
Gamified the claim with Discord milestones that unlocked airdrops, so the community recruited itself.
Ran creator pods, media, webinars and AMAs at the same time to hit every channel in the same window.
Built the node sale offer and sales funnel on the registered list.
The Results
- X from 90K to 245K+ followers
- Discord from 95K to 326K members
- 500,000 badge claims
- 10M+ impressions a month
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Mawari Said
“The free XR Chip claim did two jobs at once. Surgence's creator and community campaigns grew Mawari fast, and the claim gave us a list of people who actually wanted in when the node sale opened.”
For Your Project
Run This Playbook for Your Project
The Layer 1 and Layer 2 GTM Program runs on the same team and engine that grew Mawari. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.