Incentiv: 1.5M+ Testnet Users to Mainnet
1.5 million+ testnet users, 300,000+ social growth, and 2 million+ trailer views converted into a live mainnet past 4.6 million transactions.
For Incentiv, Surgence converted pre-registration demand into testnet activity, then carried that motion into mainnet with qualification tiers, partner quests, creator cutdowns, and carryover perks.
0M+
Testnet Users
0K+
Social Growth
0M+
Trailer Views
Case study file
Campaign notes and proof points.
Incentiv is a Layer 1 chain onboarding developers and users through staged launch programs. The task was to convert pre-registration interest into testnet activity and then into a live mainnet.
The result
1.5 million+ testnet users, 300,000+ social growth, and 2 million+ trailer views converted into a live mainnet past 4.6 million transactions.
Client
Incentiv
Layer 1 / Chain
Starting point
Incentiv is a Layer 1 chain onboarding developers and users through staged launch programs. The task was to convert pre-registration interest into testnet activity and then into a live mainnet.
How we ran it
We built a pre-registration and referral engine with fraud guardrails, a testnet quest ladder with a public leaderboard, and a trailer with creator cutdowns and paid retargeting. We ran a testnet to mainnet bridge, partner quests, and weekly AMAs, then converted the full testnet motion into the mainnet launch with qualification tiers and carryover perks.
What we delivered
Pre-registration and referral engine with fraud guardrails
Testnet quest ladder and public leaderboard
Trailer and creator cutdowns with paid retargeting
Testnet to mainnet bridge and partner quests
Outcomes
1.5 million+ testnet users from the staged testnet campaign
300,000+ social growth and 2 million+ trailer views before mainnet
Mainnet explorer snapshot: 4,553,482 blocks, 4,674,890 transactions, 313,460 addresses, and 4.9 second average block time
Proof
Incentiv mainnet explorer: https://explorer.incentiv.io/
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Pre-registration & referral engine with fraud guardrails
02
Distribute
Testnet quest ladder (ActionFi) + public leaderboard
03
Compound
Trailer and creator cutdowns with paid retargeting
04
System
Testnet to mainnet bridge and partner quests
Campaign mechanics
The motion that carried the launch.
Pre-registration and referral engine
Testnet quest ladder and public leaderboard
Partner quests and weekly AMAs
Mainnet carryover perks
Deliverables
