Incentiv / Case study
Incentiv: 1.5M+ Testnet Users, Then a Coinbase-Listed Mainnet
How Surgence used a viral trailer, 50+ creators in four languages and testnet badges to bring Incentiv 1.5M+ users and a Coinbase-listed mainnet.
- testnet users
- 1.5M+
- protocol fee revenue
- $10M+
- mainnet OG badges claimed
- 300K+
The Starting Point
Incentiv had the technology but no audience and no comms. The job was to turn a testnet into a real user base, then carry it through mainnet and a raise.
How We Grew Incentiv
A viral trailer and a multilingual creator campaign with 50+ creators pulled users in, and a badge at every stage kept them moving from testnet to mainnet.
Produced a cinematic launch trailer and cutdowns that passed 2M+ views, backed by paid retargeting on everyone who watched.
Ran 50+ creators across English, Vietnamese, Korean and Chinese crypto audiences.
Ran pre-registration with an Early Badge and a referral multiplier, so every sign-up recruited more.
Ran Testnet V1 and V2 with daily streaks, four referral tiers and logarithmic XP to keep bots out.
Launched the Mainnet OG Badge and Mystery Boxes at launch, then a season system to keep the community active.
The Results
- 300K+ social growth (X to 316,600 followers)
- Coinbase listing and Binance spot volume at mainnet launch
- Our marketing supported a $26M+ raise
- 2M+ trailer views
- 4.79M mainnet transactions and 378K addresses to date
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Incentiv Said
“Most testnet users disappear before mainnet. Surgence's trailer and creator campaigns brought people in, and their badge system gave them a reason to stay all the way to our Coinbase-listed launch.”
For Your Project
Run This Playbook for Your Project
The Layer 1 and Layer 2 GTM Program runs on the same team and engine that grew Incentiv. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.