ETHGas / Case study
ETHGas: $2B All-Time-High FDV and 920K+ Community Members
How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ creators shared unpaid, driving a $2B FDV and 920K+ community members.
- all-time-high FDV
- $2B
- community members
- 920K+
- listings
- Coinbase, Binance, Kraken
The Starting Point
ETHGas was building a market for Ethereum blockspace, a category that didn't exist yet, under a brand that had gone stale. In May 2025 the X account had 22,000 followers and about 5,000 impressions a month.
How We Grew ETHGas
We built a viral product. The Gas ID card showed every wallet how much ETH it had burned on gas, and 2,000+ creators posted theirs with zero paid spend.
Rebuilt the crypto brand around a meme voice (Accelerate Gas Markets) so the account became something people wanted to share.
Launched the Gas ID card: graded, shareable and personal, so every user became a distribution channel.
Turned it into a status game with Fused Avatars for the 500 largest wallets, which pulled 2,000+ creators into posting organically.
Ran Beanstalk Bonanza quests and referrals to compound community growth, and the Open Gas Initiative for partnerships and collaborations outreach.
Converted the audience into Proof of Pain airdrop eligibility ahead of the $GWEI token launch.
The Results
- 920K+ community members
- 10x social growth in month one
- X from 22,000 to 300,000+ followers
- 2,000+ creators posted with zero paid spend
- $1B+ (195K ETH) of gas spend surfaced through Gas IDs
- $12B in institutional TVL committed to the Open Gas Initiative
- Our marketing ran during the $12M seed round led by Polychain Capital
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What ETHGas Said
“Blockspace is a hard thing to get people excited about. Surgence rebuilt our brand and gave everyone a Gas ID they wanted to share, and that viral loop brought us a community we couldn't have bought.”
For Your Project
Run This Playbook for Your Project
The Layer 1 and Layer 2 GTM Program runs on the same team and engine that grew ETHGas. On a 30-minute call we review where you are and say what we would run first.
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1.5M+
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$25M
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.