Falcon Finance: 10M+ Impressions and #1 Kaito Mindshare
10 million+ impressions and number 1 Kaito mindshare from a launch-stage stablecoin protocol, with 100,000+ community built during the campaign.
For Falcon Finance, Surgence ran an embedded GTM system built on a KPI tree, launch thesis, creator pods, partner co-marketing, and InfoFi to ActionFi growth loops.
0M+
Impressions
#0
Kaito mindshare
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Community
Case study file
Campaign notes and proof points.
Falcon came to us at launch as a stablecoin and DeFi liquidity protocol serving traders, LPs, and partner protocols, with the goal of reaching category leadership.
The result
10 million+ impressions and number 1 Kaito mindshare from a launch-stage stablecoin protocol, with 100,000+ community built during the campaign.
Client
Falcon Finance
DeFi / Stablecoin
Starting point
Falcon came to us at launch as a stablecoin and DeFi liquidity protocol serving traders, LPs, and partner protocols, with the goal of reaching category leadership.
How we ran it
We ran an embedded GTM built on a KPI tree and launch thesis. We executed KOL waves and partner co-marketing across regions and built an InfoFi to ActionFi questing, leaderboard, and referral engine. The cadence ran teaser to drop to sustain, with creator pods tiered A, B, and C, and weekly measurement and optimization.
What we delivered
GTM and narrative design with KPI tree and launch thesis
KOL waves and partner co-marketing across regions
InfoFi to ActionFi questing, leaderboard, and referral engine
Weekly measurement and optimization
Outcomes
10 million+ impressions from launch through the GTM campaign
Number 1 Kaito mindshare position during the campaign window
100,000+ community built from launch-stage baseline
Operating system
Strategy, distribution, and proof in one motion.
01
Position
GTM & narrative design with KPI tree and launch thesis
02
Distribute
KOL waves + partner co-marketing across regions
03
Compound
InfoFi to ActionFi questing, leaderboard, and referral engine
Campaign mechanics
The motion that carried the launch.
Teaser to drop to sustain cadence
Creator pods tiered A, B, and C
Weekly measurement and optimization
Deliverables
