Falcon Finance / Case study
Falcon Finance: $75M to $2.1B TVL in Six Months
How Surgence, a crypto marketing agency, took Falcon Finance from $75M to $2.1B TVL with 500+ communities, 300 creators and a points program.
- TVL in six months
- $75M to $2.1B
- retail TVL
- $300M+
- retail depositors
- 50,000+
The Starting Point
Falcon launched USDf, a synthetic dollar, with no community. The target was category leadership: real retail TVL and token demand going into the $FF TGE.
How We Grew Falcon Finance
A crypto influencer marketing push at scale: we put Falcon in front of 500+ crypto communities and 300 creators at once, and paid users in Miles for the actions that grow TVL: minting, holding and providing liquidity for USDf.
Launched Falcon Miles, a DeFi points program: 8x for minting with non-stablecoins, 6x for holding USDf, 40x for LP, plus a cut of every referred user's Miles, so every depositor recruited the next one.
Ran community marketing and co-marketing across 500+ partner communities and 300 creators, with dedicated Chinese and Korean creator teams.
Ran Yap2Fly with Kaito: 50 creators split $50,000 USDf a month, which took Falcon to #1 Kaito mindshare.
Badge tiers from Bronze to Legendary turned depositors into a leaderboard people competed on in public.
Ran the token launch marketing for the $FF sale on Buidlpad and TGE, then used Season 2 staking multipliers to turn airdrop recipients into stakers instead of sellers.
The Results
- #1 Kaito mindshare
- About $6B FDV at TGE
- Binance and Upbit listings
- $112.8M committed in the community sale, 28x oversubscribed, from 190,617 participants in 141 countries
- 200K+ community
- 10M+ impressions
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Falcon Finance Said
“Surgence ran our crypto marketing like a growth team, not an agency. Their points programme and creator network brought in retail depositors who stayed, and that became a real part of how we grew TVL.”
For Your Project
Run This Playbook for Your Project
The DeFi Protocol GTM Program runs on the same team and engine that grew Falcon Finance. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.