Ethena Pay: Building the Next Billion-Dollar Neobank
Lito Coen, go-to-market lead at Ethena, on his path from PayPal to crypto, the Indexed Finance hack and how he is taking Ethena Pay to market.
Watch episodeFrontier GTM / Prediction Markets
Hosted by Julian Stafford (author page)
Inside the conversation
This episode of Frontier GTM puts two very different prediction market operators side by side. Jacob works with PredictIt, one of the longest running US prediction markets, which has operated since 2014 under a no action letter from the CFTC. Nathan, known as DeFi Daddy, represents Pandora, a permissionless market that launched in mid February and runs fully on chain. The host used the session to ask what each team is solving and where the category is heading.
Jacob describes PredictIt as a market for political followers. It lists narrow questions, such as which candidate wins a specific county, and works hard on clear rules to limit settlement ambiguity. His example: a popular market asked when a war would end, but the rules settled yes after 15 days without fighting, so the headline and the rules did not match. His advice is to always read the rules. PredictIt keeps a self-regulated posture. It lists no war markets, caps positions at $3,500 per market, a figure tied to the FEC campaign contribution limit, uses strict KYC, and serves US traders only.
Nathan explains Pandora as a place where anyone can create a market on anything publicly verifiable. Humans write the question, the rules cannot change once set, and AI helps resolve the outcome, with human voting as a fallback. He names two early problems. The first is liquidity: with no internal market makers, a market with little liquidity creates heavy slippage. Pandora built MCP and CLI tools so AI agents can provide liquidity and find mispriced bets, and is now building an agent launchpad because most people do not run agents yet. The second is resolution, since AI can hallucinate. Pandora has no KYC, and Nathan says that if a region blocks the front end, the smart contracts stay reachable.
On the wider market, both agreed insider trading is the main regulatory friction. Nathan sees it as part of why prediction markets are efficient but also what regulators will resist. Jacob expects a boom phase with many entrants, then consolidation, and thinks regulated sportsbooks such as FanDuel and DraftKings could become prediction market operators if CFTC jurisdiction holds. Nathan expects a lasting split between centralized and on-chain venues, similar to exchanges and DEXs, and is excited about turning illiquid assets such as real estate, watches and collectibles into liquid markets.
“Always read the rules.”
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Lito Coen, go-to-market lead at Ethena, on his path from PayPal to crypto, the Indexed Finance hack and how he is taking Ethena Pay to market.
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