70:32Ethena Pay: Building the Next Billion-Dollar Neobank
Lito Coen, go-to-market lead at Ethena, on his path from PayPal to crypto, the Indexed Finance hack and how he is taking Ethena Pay to market.
Watch episodeAI, crypto and frontier tech podcast
Frontier GTM with Julian Stafford
The go-to-market show for AI, crypto and frontier tech, hosted by Julian Stafford, Co-Founder and CEO of Surgence Labs.
Hosted by Julian Stafford (author page). Formerly Surgecast.
- 17
- Episodes with Web3 founders and operators
- AI + Crypto
- Go-to-market for frontier tech
- 4
- Spotify, Amazon Music, RSS.com and YouTube
70:32Full conversation 70:32Watch on YouTube
Featured conversation / Neobank
Ethena Pay: Building the Next Billion-Dollar Neobank
Lito Coen, go-to-market lead at Ethena, on his path from PayPal to crypto, the Indexed Finance hack and how he is taking Ethena Pay to market.
Inside the episodeWith Lito Coen, Go-to-Market Lead, Ethena
The archive / 17 conversations
All Podcast Episodes
Real conversations about building, launching, and growing in Web3.
70:32
30:24KeeperHub: Safe Onchain Execution for AI Agents
KeeperHub founder Simon on why AI agents fail at onchain execution, how reviewable workflows fix it, and how open source drew 350 hackathon entries.
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42:15InfiniFi: Taking Onchain Banking and Fixed Yield to Neobanks
InfiniFi co-founder Rob explains duration ladders, risk controls and InfiniFi Prime, a 6.5% fixed-rate product for neobanks, plus the Q4 token plan.
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57:25Somnia: Why a New L1 Pivoted to AI Agents and Prediction Markets
Somnia founder Paul Thomas on repositioning as an agentic L1, AI-resolved prediction markets, zero-fee Dream DEX and trading competitions that drive usage.
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57:10IOPn: Building the Internet of People With Identity First
IOPn co-founder Jimi on sovereign identity, NeoID, the reputation system, Atlas sovereign AI data centers and the road to mainnet.
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31:12Streamex: Tokenized Gold That Pays Holders a Yield
Streamex CEO Henry McPhie explains GLDY, a tokenized gold product that pays a monthly yield in gold, plus Aurum and the silver plan.
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44:18Clique: Airdrop Design and Token Distribution That Holds Users
Charles from Clique shares frank views on airdrop marketing, exchange listings, registration portals and unlock designs that keep users active.
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42:50SHIFT: Leveraged Equity Tokens With No Liquidation Risk
SHIFT co-founder Michael explains leveraged stock and ETF tokens on Solana that cannot be liquidated, and the roadmap to launch and airdrop.
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35:30Prediction Markets: PredictIt and Pandora on Rules and Liquidity
PredictIt and Pandora operators compare regulated and on-chain prediction markets, covering rules, liquidity, insider trading and KYC.
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1:09:50Incentiv: A Layer 1 That Launched Mainnet Before Its Token
Shine of Incentiv explains the chain, native account abstraction, the XP and rewards system, and why mainnet launched before the token.
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48:35Jupiter: How Solana's Biggest DeFi App Plans Its Next Chapter
Kash from Jupiter on shipping speed, JupUSD, Jupiter Mobile, Jupiter Lend and prediction markets, and how Jupiter plans to bring the next wave onchain.
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45:46Rails: A Hybrid Perp Exchange With On-Chain Custody
Rick, co-founder and COO of Rails, on pairing exchange-speed perps with on-chain custody, the Rails Play evaluation product and token plans.
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44:30Extsy: A Smart Money App to Earn, Trade and Spend Crypto
Varun and Ashleigh of Extsy on a London-based app that combines an exchange, savings, a crypto card and AI insights in one place.
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43:12Verse8: Turning Text Prompts Into Playable Web3 Games
Verse8 co-CEO Kevin Lee on how an AI agent turns a prompt into a playable multiplayer game, and how the team grew to millions of users starting with Web2.
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48:27BipTap: Founder Story, Omni Bank Model and Funded Accounts
BipTap founder Jonathan Lowe on the omni bank model, using an open founder story to build trust, and the growth results the app reached with Surgence Labs.
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31:50ETHGas: Real-Time Ethereum Blockspace and Gas Rebates
ETHGas founder Kevin on selling guaranteed blockspace, instant confirmation, gas rebates, and an institution-first go-to-market for wallets and protocols.
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38:32IOPn: One Chain, One Identity for Real-World Assets
IOPn co-founder Jimi Ibrahim on identity, RWA tokenization, an Nvidia data center and how a UAE-based L1 builds its network before mainnet.
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Follow on YouTubeOn the other side of the mic
The Podcast Hosts
The team behind Surgence Labs brings the questions it works through with founders into each conversation.
Co-Founder and CEO, Surgence Labs
Julian Stafford
@ruthybuildsLeads strategy, partnerships and senior client programs across DeFi, trading, infrastructure and consumer crypto.
Co-Founder, Surgence Labs
Vinh Nguyen
@esteemedbuildsLeads client delivery and go-to-market execution across Surgence programs.
What we get into
Go-to-market strategy. Token launches. Community growth. Creator-led growth. The work that comes after launch.
Watch. Listen. Take it with you.
Listen to the Podcast
Watch the full interviews on YouTube, or listen on Spotify, Amazon Music or RSS.com. Follow the show for new conversations.
Founders and Operators
Be a Guest on Frontier GTM
Building something in AI, crypto or frontier tech with a story worth telling? Send us a short note on what you are building and what you would share.
Pitch an EpisodeQuestions
Frequently Asked Questions
What is Frontier GTM?
Frontier GTM with Julian Stafford is the go-to-market show for AI, crypto and frontier tech, presented by Surgence Labs. Founders and operators talk about launches, growth and community. It was formerly called SurgeCast.
Where can I watch or listen?
Full episodes are on the Surgence Labs YouTube channel, Spotify, Amazon Music and RSS.com. Each episode page on this site has the video, a written summary, key takeaways and links to the topics discussed.
How can I be a guest on Frontier GTM?
Founders and operators building in AI, crypto and frontier tech can reach us through the contact page. Tell us what you are building and the story you would share, and we will come back to you.
Who hosts the show?
Julian Stafford, Co-Founder and CEO of Surgence Labs, hosts Frontier GTM. Vinh Nguyen, co-founder of Surgence Labs, joins for some conversations.
Next step
Book an Intro Call
Heard something you want to run? On a 30-minute call we review your launch and say what we would run first.