Surgence Labs logo
Full-Stack Performance Marketing

Leading Performance Marketing Agency.

Lower CAC. Higher ROAS. Creative that converts. Paid media operated by people who treat every dollar like it has to come back with interest.

Google, Meta, TikTok, X, LinkedIn, programmatic, and crypto-native networks. Ruthless on creative, surgical on targeting, obsessive on attribution.

Google AdsMetaTikTokProgrammaticCrypto-Native
$0M+
Client Revenue Driven
0+
Brands Scaled
0+
Campaigns Executed
$0B+
Pipeline Captured
0
Industry Verticals
24/7
Optimization Cadence
Performance Results

Ninety days of paid, this is what changes.

CAC reduction, ROAS climb, creative win rate, multi-channel allocation, and unit economics.

Cost Per Acquisition · 90 days$180 to $42 · -77%
CAC ($)Day 0Day 90
ROAS Climb
0.0x+302%

Every dollar coming back with interest.

Creative Win Rate
37%
killed
Winner
killed
Winner
Winner
Multi-Channel Allocation
$420K/mo
6 active
Paid Search
38%
5.2x
Meta
24%
4.4x
TikTok
14%
3.8x
X / LI
10%
3.1x
Programmatic
8%
2.6x
Crypto-Native
6%
4.9x
A/B Test Velocity
0
Tests run
0
Promoted to scale
LTV-to-CAC
0.0x
Target
3.0x
Actual
6.2x
Why Surgence

What makes our performance marketing different.

Three things separate Surgence from a typical media buying shop.

01 / Native Voice

Social Media That Doesn't Sound Like Marketing

We hire operators who actually live on these platforms. The voice is native because the people writing it are native.

Corporate

We are excited to announce our latest synergistic solution.

12 likesflat
Native

Built this in 14 days. Three things broke. Here's what we learned.

12.4K likesviral
02 / Restricted Categories

Where most agencies get disapproved, we ship.

Crypto, fintech, gaming, and regulated categories need platform fluency. We built the playbook where the bar is highest.

ADClaimsGeoLandingEventsLivePOLICY PATH · APPROVED
03 / Full-Funnel Attribution

From impression to LTV, tracked.

We instrument the path from ad impression to revenue, including post-click behavior, server events, and on-chain activity.

Impressions1.2M
Clicks48K
Visits42K
Signups8.4K
Conversions2K
Revenue$403K
Service Modules

Full-Stack Social Media Services.

Ten modules. One integrated content and distribution engine.

01

Channel Strategy & Brand Voice

Voice development, channel selection, and positioning across every platform that matters for your audience.

02

Content Calendar & Production

Editorial planning, content production, and asset creation at the cadence each platform demands.

03

Twitter/X Operations

Native posting, threads, replies, quote engagement, and Spaces. Built for the platform where the conversation lives.

04

LinkedIn Founder & Brand Positioning

Founder voice development, thought leadership content, and B2B positioning that drives pipeline.

05

Short-Form Video

TikTok, Reels, Shorts, and YouTube Shorts. Concept, scripting, production, and platform-native distribution.

06

Visual & Meme Asset Creation

Memes, infographics, branded visuals, and reactive design assets. Internet-native, not stock-template.

07

Trend-Jacking & Reactive Content

Real-time content opportunities captured within hours, not days. Where most agencies are too slow.

08

Engagement, Replies & Community Voice

Active engagement, reply strategy, and DM management that builds relationship at scale.

09

SEO Content & Search Capture

Search-led content strategy, technical content briefs, and distribution that turns intent into durable organic acquisition.

10

Reddit Marketing & Community Seeding

Subreddit research, native discussion entry, comment strategy, and community-safe promotion without sounding like an ad.

The Performance Engine

How Our Paid Operation Compounds.

Every test, every conversion signal, every dollar feeds the next campaign. Nothing runs in isolation.

Step 01
Creative Testing
Variants
Step 02
Channel Launch
Signal
Step 03
Conversion Data
Truth
Step 04
Winner Scaling
Budget
Step 05
Funnel Learning
Efficiency
Step 06
Lower CAC
Compound
Creative Testing Loop
HookAngleOfferLanding Page→ New Winner
Attribution Loop
Conversion SignalROASLTVBid Ceiling→ More Scale
Industries

Performance marketing for any brand with a CAC to lower.

Crypto credentials, cross-industry execution.

Web3 & Crypto
SaaS & B2B
Fintech
AI Infrastructure
Gaming
Consumer Apps
Marketplaces
Trading & Exchanges
Engagement

How our performance engagements work.

01

Audit & Diagnostic

Account audit, creative library review, attribution inspection, competitor ad analysis, and benchmark CAC data.

02

Strategy & Tracking

Channel allocation, audience architecture, conversion events, server-side tracking, and campaign structure.

03

Creative & Launch

Performance creative shipped at volume and launched across prioritized channels with clean testing structure.

04

Optimize & Scale

Daily optimization, weekly creative refresh, A/B testing, and budget reallocation toward winning channels.

Our Methodology

How We Approach Performance Marketing.

Performance engines and attribution systems, not media plans and hope.

System 01

We Hire Operators, Not Account Managers

Paid media gets expensive when the people running it only report on accounts instead of operating them. We staff buyers, creatives, and data operators who have managed spend, funnels, and attribution under pressure.

Live campaign pod
Buyer + creative + data in the same loop.
active
B
Buyer_Alex
Media buyer
$84K
30d spend moved
Budget pacing82%
C
Creative_Maya
Creative operator
56
tests shipped
Hooks + variants64%
D
Data_Jin
Attribution lead
120
events checked
Signal quality74%
No handoff lag
Creative learns from spend
Attribution checked daily
System 02

We Treat Distribution as a First-Class Input

Most agencies launch ads and hope the platform finds signal. We build distribution into every campaign from day one through creative volume, channel sequencing, and audience feedback loops.

ADYour CampaignChannelsAudience
System 03

We Operate Across Platforms in Parallel, Not Sequentially

Google, Meta, TikTok, X, LinkedIn, YouTube, programmatic, and crypto-native networks each have their own intent and format. We adapt campaigns to each surface instead of cross-posting the same asset everywhere.

Google
5.2x
Meta
4.4x
TikTok
3.8x
X / LI
3.1x
Native
4.9x
System 04

We Tie Paid Activity to Business Outcomes

Clicks and impressions are inputs. Signups, demos, deposits, sales, and pipeline are outputs. We instrument the path from paid traffic to revenue and report against it.

Impressions12.4M
Clicks184K
Qualified leads8,400
Pipeline$2.1M
FAQ

Performance marketing FAQs.

01What does Surgence's social media marketing include?+

Channel strategy and brand voice development, content calendar and production, Twitter/X operations, LinkedIn founder and brand positioning, short-form video for TikTok and Reels and Shorts, visual and meme asset creation, trend-jacking and reactive content, and engagement and reply management.

02Which platforms do you operate on?+

Twitter/X, LinkedIn, TikTok, YouTube, Instagram, Telegram, and Threads. Strategy is tailored to your audience and category, not spread thin across every platform by default.

03How long until we see meaningful growth?+

Voice and content quality lift typically shows within 2 to 4 weeks. Meaningful follower and engagement growth compounds over 3 to 6 months. Viral moments are unpredictable but we ship enough volume that breakout posts happen regularly across the engagement window.

04What's the difference between this and influencer or KOL marketing?+

Social media marketing means we operate your brand's own social channels, your handles, your voice. Influencer or KOL marketing means we work with external creators to promote your brand on their channels. Both compound when run together. Some clients run both, some run one.

05Do you only work with crypto and Web3 brands?+

No. Surgence built its social operation inside Web3 where attention is brutally competitive and audiences spot inauthentic content instantly. The same content engine drives growth across SaaS, fintech, B2B tech, AI, gaming, e-commerce, and consumer brands. Crypto is where we earned the credentials, not the limit of where we apply them.

06Do you handle paid social or just organic?+

This service is organic-led. Paid social amplification is available as an add-on or runs through our performance marketing service. Organic content quality and distribution come first because paid amplification of weak content compounds the wrong way.

07How do you handle native voice across multiple platforms?+

Different operators write for different platforms based on platform fluency. The voice principles stay consistent (sharp, native, brand-aligned) but the format and rhythm adapt to each platform's culture. Twitter/X is not LinkedIn is not TikTok.

08How do you measure social media success?+

Audience metrics (follower growth, reach, impressions), engagement metrics (likes, comments, shares, saves, profile visits), and business metrics (click-through, signups, demos, deposits, sales attributable to social). Business-level numbers are what we report against.

09How does this integrate with the rest of our marketing?+

Social media is one module of Surgence's full GTM stack. Most engagements run social alongside SEO, KOL distribution, community systems, and PR. The advantage of running it inside the same team is that content gets reused across channels, KOL distribution amplifies organic posts, and SEO content gets promoted natively across social.

Free Account Audit

Ready to lower CAC?

Book a call. We'll start with a free account audit covering current spend, creative library, attribution setup, and the highest-leverage opportunities to lower CAC and lift ROAS.

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Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.

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