EggDrop, Telegram gaming and NFTs
Gomble Games
Cross-game quests, regional communities, and creator campaigns brought EggDrop to new players.
2.8M+Monthly active users
248 creators produced close to 1M impressions · 1,000+ ETH NFT trading volume
Surgence / Growth practice
Gaming and Gacha GTM Program
Bring players into your game. Give them a reason to come back. Connect creators, guilds, and launch campaigns to a plan for lasting player activity.
Web3 Gaming Case Studies
All client workThe growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Player Acquisition
Reach people who will actually play. Match gaming creators, community partnerships, and mobile distribution to your genre, platform, and onboarding experience.
Measured by
Activated players · Returning players · Event participation
The work behind it
- Gamer-led creator and community funnels
- Kaito and NFT collector funnels
- Tap-to-earn and Telegram mini-app distribution
- Gaming press outreach
- App-store optimization and paid mobile acquisition
- Player lifecycle and cohort-retention programs
The objective / 02
Token and NFT Launches
Build the audience before the mint or TGE, then give players and holders a clear next step. The launch plan includes the following 90 days of content, events, and participation.
Measured by
Waitlist activation · Mint participation · Post-launch retention
The work behind it
- Pre-TGE mindshare and leaderboard programs
- Allowlist, waitlist, and NFT mint mechanics
- TGE-day run-of-show and comms
- Listing preparation and launch-day content
- 90-day post-TGE retention calendar
- Token-utility and game-economy narrative
The objective / 03
Guild Distribution
Find guilds whose players fit your game. Build the partnership around onboarding, tournaments, and shared campaigns, then track what each player cohort does next.
Measured by
Activated guilds · Referred players · Guild cohort retention
The work behind it
- Guild shortlist and introductions
- Guild reward and onboarding programs
- Guild co-marketing launch playbooks
- Tournaments and AMAs
- Guild-driven player-retention reporting
- Ambassador and creator-guild hybrid programs
The objective / 04
Player Retention
Keep the calendar connected to the game. Live events, quests, player programs, and community operations support participation after the initial reward or launch spike.
Measured by
Daily active players · Cohort retention · Event participation
The work behind it
- Discord, Telegram, and in-game community ops
- Player tiers, VIP cohorts, and reward programs
- Tournaments, quests, and live events
- Collector updates and NFT market communications
- Sentiment monitoring and crisis response
- Cross-game and cross-protocol community programs
Game fit
Web3 Gaming Segments We Work With
A Telegram mini-app and an on-chain world need different acquisition channels and reasons to return. We build the plan around how your game is played.
01
Mobile & social
- Tap-to-earn
- Telegram mini-apps
- GameFi
02
Competitive & immersive
- MMORPGs
- Battle royale
- Racing
- Sports sims
03
Collectible & on-chain
- NFT gaming
- Trading card games
- On-chain games
- Autonomous worlds
04
Gaming ecosystems
- Gaming guilds
- Esports tokens
- AI-powered games
Working together
How the Program Runs
One plan for players, holders, and partners. We map acquisition and retention before launch, then use cohort data to decide what to scale.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on DAU, paid cohort, NFT floor and volume, guild relationships, mindshare footprint, creator exposure, app-store posture, player retention, token-utility narrative, and competitor benchmarking.
DeliverablePlayer acquisition and retention audit
- 02
Week 1 to 4
Strategy & GTM Design
Custom GTM playbook covering gamer and collector funnels, TGE strategy, guild pipeline, creator map, retention calendar, and quarterly KPI framework. Your team owns the plan; we run it.
DeliverableGame launch and growth playbook
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. Creators activate, guilds ship, TGE comms launch, tournaments go live, app-store and paid-mobile loops open, and community ops keep player cohorts engaged.
DeliverableCoordinated creator, guild, and launch campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on DAU, paid cohort, retention, NFT floor and volume, guild-driven retention, token-holder cohorts, listings, and mindshare. Weak channels get cut. Winning loops scale.
DeliverableCohort reporting and channel recommendations
From the client side
“Surgence Labs helped us scale to $1B+ FDV and position the project as one of the leading tokens in Q1. Their Web3 go-to-market execution, community growth strategy, and relentless pace made a measurable difference.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of Web3 games do you work with?
GameFi tokens, tap-to-earn games, Telegram mini-apps, NFT gaming, on-chain games, autonomous worlds, trading card games, MMORPGs, battle-royales, racing, sports sims, esports tokens, AI-powered games, and gaming guilds. Our work includes Gomble Games, whose EggDrop game reached 2.8M+ monthly active users.
How is marketing a Web3 game different from a regular crypto project?
You serve players and token holders, often through different channels. Players need a compelling game and a clear way to get started; holders need to understand the economy and token utility. We connect both audiences to a launch plan with 90 days of follow-up content, events, and retention work.
Can you actually move daily active players, or just impressions?
Yes. We track DAU, paid cohort, retention by cohort, NFT floor and volume, and guild-driven retention. We choose gaming creators on the players their audiences bring.
Do you handle guild partnerships and tournaments?
Yes. We run guild partnerships: shortlist, introductions, co-marketing, AMAs, tournaments and retention reporting.
Can you support a TGE or NFT mint specifically?
Yes. Pre-launch mindshare, allowlist mechanics, listing or mint-day run-of-show, post-launch content cadence, guild and tournament programming, and a 90-day retention plan. See QORPO WORLD and Gomble Games in our case studies.
How do you handle tap-to-earn and Telegram games?
We design tap-to-earn distribution funnels with the post-airdrop economy planned upfront. Tap-to-earn games hold players when there is a credible game after the airdrop.
Which channels actually drive Web3 gaming growth right now?
Gaming creators (Twitch, YouTube, Kick), regional creator teams, Kaito mindshare, guild AMAs and tournaments, NFT collector communities, gaming press, app-store optimization, paid mobile, and Telegram-bot distribution for tap-to-earn.
How do you measure ROI?
DAU, paid cohort, NFT floor and volume, retention by cohort, token-holder cohorts, guild-driven retention, listings, and mindshare. Monthly reporting covers daily active players, retention and NFT activity.
Your next growth cycle
Book an Intro Call
Bring your game, launch timeline, and current player numbers. We’ll work through how to reach the right audience and keep them playing.