Surgence Labs Named Marketing Partner for TOKEN2049 Singapore 2026

TOKEN2049 has grown over eight years from a regional Web3 meetup into the largest gathering in the digital assets calendar. The Singapore edition returns to Marina Bay Sands on 7 and 8 October 2026, taking over all five floors of the Expo and Convention Center.

Organizers expect more than 25,000 attendees from over 160 countries, drawn from 7,000 companies, with 500 exhibitors on the floor and more than 300 speakers across the two days. Over 60 percent of recent attendees have held founder or C-suite positions, which explains the event’s pull: this is where capital allocation decisions get made in person rather than announced afterward.

The 2026 speaker list reflects how far the audience has moved. Vitalik Buterin, Balaji Srinivasan and Arthur Hayes sit alongside Richard Teng of Binance, Star Xu of OKX and Joseph Lubin of Consensys. They share the program with Adena Friedman, Chair and CEO of Nasdaq; Jenny Johnson, CEO of Franklin Templeton; Vlad Tenev of Robinhood; and Kathleen Wrynn, Global Head of Digital Assets at Invesco. 

The institutional contingent is heavier than in any prior year.

Around the main conference, TOKEN2049 Week runs from 5 to 11 October and carries more than 1,000 side events across Singapore, including the Origins Hackathon with ETHGlobal, the NEXUS startup competition, and AFTER2049, the official closing party at the Marina Bay Sands SkyPark Observation Deck. The week overlaps with the Singapore Grand Prix from 9 to 11 October, which compresses attendee calendars and raises the cost of both travel and attention in the same window.

Tickets are sold on a tiered structure that steps up as each allocation sells out, from early-bird entry through to a Special Access pass with lounge and priority access.

Founded in 2022 and headquartered in Dubai, Surgence Labs is a Web3 growth and go-to-market agency with coverage across New York, Australia, South Korea and Singapore. The company runs an embedded model, placing senior specialists inside client teams rather than working at arm’s length, and reports against commercial and on-chain outcomes including revenue, wallet growth, volume, and total value locked.

The agency has supported more than 50 Web3 teams with a distributed group of over 40 specialists. Clients and case-study partners include Arbitrum, Binance, Polygon, Immutable, Jupiter Exchange, StandX, Falcon Finance and ORBT Protocol.

“Crypto projects do not fail at marketing because they lack budget,” said Julian Stafford, Co-Founder of Surgence Labs. “They fail because strategy, execution, and distribution get fragmented. That is the problem we were built to solve, and it is the same problem at conference scale.

TOKEN2049 has the strongest audience in this market. Our job is to make sure the people who should be in that room know it in time to buy a ticket.”

Event marketing in digital assets has historically run on reach. Organizers bought impressions, counted them, and inferred that the tickets sold themselves. That worked while the category was small enough for word of mouth to carry the rest.

At 25,000 attendees competing against 1,000 side events and a Formula 1 weekend, it stops working. Attention in Singapore during that week is the scarcest resource in the market, and reach without conversion is an expensive way to lose it.

The appointment moves the world’s largest crypto event onto a performance footing. Success is defined as tickets sold, attributed to source, reported per channel. That is a standard borrowed from consumer commerce rather than conference marketing, and applying it at this scale is what other organizers will watch.

For Surgence, the mandate is a step outside protocol and token launch work into live commerce. The buyer is the same, a crypto-native founder, investor, or operator, but the purchase is immediate, and the deadline is fixed. There is no roadmap to point at and no second launch window. The event happens on 7 October whether the campaign worked or not.

“A token launch gives you a narrative and a horizon,” said Vinh Nguyen, Co-Founder of Surgence Labs. “A conference gives you a date. You either moved someone to buy before the tiers close, or you did not. We prefer that. It is a harder brief and a much clearer scoreboard.”

For the wider market, the partnership is a small signal of a larger shift. As institutional names take the main stage in Singapore, the machinery selling the room is being held to institutional standards too.

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Surgence Labs is a crypto and web3 go-to-market agency founded in 2022, headquartered in Dubai, with coverage across New York, Australia, South Korea, and Singapore. The company places senior specialists inside client teams and reports against commercial and on-chain outcomes rather than reach metrics.  

TOKEN2049 is a global conference series for the digital assets industry, operated by BOB Group Limited, a company registered in Hong Kong. Its Singapore and Dubai editions convene founders, investors, institutions and builders from across the market. TOKEN2049 Singapore 2026 takes place on 7 and 8 October at Marina Bay Sands.

Surgence Labs ruthy@surgence.io