We’re excited to announce that Surgence Labs is the marketing and growth partner of ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026™. It’s the first platform ever to hold an official prediction-market designation for football’s biggest event, and we’re leading the growth and marketing behind it.
The timing couldn’t be bigger. Co-hosted by Canada, Mexico, and the United States from June 11 to July 19, 2026, this is the largest World Cup in history, with 48 teams and 104 matches across 16 host cities. FIFA projects that close to 6 billion people, nearly three-quarters of the planet, will engage across broadcast, streaming, and digital channels. That’s the audience we get to build for.
ADI Predictstreet lets fans take YES/NO positions on match outcomes through regulated, on-chain prediction markets, with near-real-time settlement so they can enter and exit as matches unfold. It’s operated by Predict Street Limited, licensed by the Government of Gibraltar, and built on the ADI Network.
As marketing and growth partner, we’re leading positioning, audience growth, creator and community distribution, and performance marketing across the tournament window. It’s the same embedded, full-stack go-to-market model we’ve run for teams like Arbitrum, Polygon, Immutable, and Animoca Brands: strategy, content, community, KOL and creator campaigns, and performance working as one system. Our job is simple: turn the biggest moment in sports into real, lasting growth.
“The World Cup is the single biggest stage in sports, and ADI Predictstreet is the only platform carrying an official prediction-market designation into it. We’re here to match that moment with growth that performs at global scale across all 104 matches.”
Julian Stafford & Vinh Nguyen, Co-Founders, Surgence Labs
This is what we do best: connecting narrative, community, and distribution into one engine, then scaling it across time zones and fan bases worldwide. We’ll be sharing more as the tournament kicks off. Follow along.