Realbet: 100,000 Users and $50M+ in Casino Volume
Crypto casino co-founded by Conor McGregor · Consumer app · Three Months
How Surgence grew Conor McGregor's crypto casino Realbet to 100,000 users and $50M+ volume with 153 community collabs and a token launch.
$50M+
casino volume
100,000
users
153
community collaborations
Starting point
Realbet had a famous co-founder and a Web2-style casino brand, but no standing with crypto-native players. It needed to win on-chain gamblers from established casinos and set up a token launch.
How we grew Realbet: the play
We ran collaborations with 153 crypto communities and vampire attacks on rival casinos, so Realbet won the players other casinos already had.
- 01
Reset the narrative from celebrity casino to crypto-native casino.
- 02
Ran collaborations with 153 crypto communities alongside a creator programme.
- 03
Built a gambler score that rewarded proven players from rival casinos for switching.
- 04
Ran Season 1 mystery boxes to keep players coming back.
- 05
Ran token launch marketing through presale, IDO and TGE.
Results
100,000 users
$50M+ in casino volume
153 community collaborations
Presale, IDO and TGE completed
What Realbet says
“Having Conor's name opened doors, but it didn't win crypto players. Surgence's community marketing went after the gamblers already playing elsewhere and gave them a reason to switch.”
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