
Lead story
Aug 27, 2026 / 19 min read
Crypto Exchange Marketing: How to Win Your Next 1,000 Traders
An exchange spends six figures on a launch campaign over eight weeks. Registrations climb past 40,000. Thirty days after the last ad stops, daily active traders sit where they sat before the campaign began. The money bought accounts. It did not buy deposits. Between the ad click and the first trade, a verification screen, a











