Insights from the Web3 Marketing Experts

For years, the biggest risk to a US crypto project was not the market. It was the silence from Washington. In 2026, that silence broke. The GENIUS Act crypto framework is now the centerpiece of American stablecoin policy, and it has changed how founders plan roadmaps, raise capital, and talk to users. The law is

Paid is one of the fastest ways to scale a crypto project, and the quickest way to get an ad account banned if you do it wrong. Crypto paid advertising lives under stricter rules than almost any other category, because regulators and ad platforms treat tokens as high-risk financial products. Google requires certification, Meta requires

Stablecoins became crypto's breakout use case, and the scale is hard to ignore. Total stablecoin supply pushed past 320 billion dollars in 2026, with USDC alone holding around 73.7 billion and accounting for roughly a quarter of the market, behind Tether. Stablecoin marketing is the discipline that decides which of these tokens people actually trust,

We’re excited to announce that Surgence Labs is the marketing and growth partner of ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026™. It’s the first platform ever to hold an official prediction-market designation for football’s biggest event, and we’re leading the growth and marketing behind it. The timing couldn’t be

A tokenomics audit is a structured review of how a token is created, shared out, released over time, and actually used in the wild. In 2026, that review carries more weight than the technology behind most projects, because the market is drowning in future supply. Binance Research found that tokens launched in 2024 carried an

ETHGas, the protocol turning Ethereum blockspace into a tradable, real-time market, officially crossed a $2 billion fully diluted valuation today, doubling the $1 billion milestone it reached just two months ago in April. Its $GWEI token printed a fresh all-time high to get there, capping one of the fastest valuation runs in Ethereum infrastructure this

Most token launches share the same sad shape. The listing goes live, the chart spikes for a day, and by the second week, the volume has bled out, and the order book looks abandoned. The product was fine. The marketing was missing. A crypto exchange listing is a marketing event, not just a technical milestone,

Most Web3 projects pour everything into X and treat video as an afterthought. Meanwhile, YouTube quietly ranks, compounds, and converts for years, reaching people who will never read a thread. That blind spot is the opportunity. Crypto YouTube marketing is how you build a brand that shows up when someone searches your category, hears your

Tokenized gold projects are straightforward. You buy the token, hold it, and track the value of gold over time. While that works, it also makes many projects in the space feel passive. There is rarely much interaction beyond ownership itself. Goldfish chose to make a different one. Rather than ship another issuer-controlled tokenized gold product,

In Web3, buyers assume hype until proven otherwise. A new protocol launches, the timeline fills with promises, and the audience quietly files most of it under noise. Persuasion does not move skeptical, technical people. Proof does. That is the gap blockchain content marketing is built to close, and it is why the projects that win

More people now ask ChatGPT or Perplexity which protocol is safest or which token solves a problem, instead of scrolling Google results. The answer they get cites a handful of sources, and if your project is not one of them, you are invisible at the exact moment a decision is being made. That is the

Crypto Twitter, or CT, is where Web3 actually lives. Narratives form there, tokens catch their first wave of attention there, and communities are won or lost in the replies. If your project is quiet on X, it is effectively invisible to the people who move first and talk loudest. That is why crypto Twitter marketing