Launch thesis and KPI tree
We define who the token is for, why it matters now, and which behaviors the campaign must create before money is spent.
Category narrative · Audience map · KPI tree · 90-day launch sequence
Launch dossier / 01
A token launch is a market, not a moment.
Launch condition
We build the narrative, demand, distribution, and post-TGE operating rhythm required to turn a launch into lasting market activity.
01Pre-market
02TGE
03Post-launch
Operator note
The best launch plan starts with liquidity, user behavior, and distribution. The announcement comes later.
$200M+
Peak TVL
$2.038B+
Perps volume
10M+
Impressions
#1
Kaito mindshare
Launch sequence
Four systems. One market entry.
Pre-TGE demand
We build qualified attention before the event through waitlists, community loops, partner activations, and product-led campaigns.
Waitlist funnel · Community program · Partner calendar · Quest and referral mechanics
Distribution and market entry
Creator waves, media, exchange coordination, and launch content are sequenced around the same message and action.
Creator pods · Launch content · Partner co-marketing · Listing support
Post-launch demand
The campaign continues after TGE with education, holder communication, product adoption, and weekly optimization.
Holder content · Retention loops · Usage campaigns · Weekly performance report
Market proof, not launch theatre.
Live outcomes
01When should token marketing start?+
Ideally 8 to 12 weeks before TGE. That gives us enough time to establish the narrative, build the funnel, activate partners, and create genuine demand before launch week.
02Do you support exchange and listing coordination?+
Yes. We coordinate messaging, assets, announcements, creator waves, and partner activity around confirmed listing dates. Exchange relationships and listing decisions remain with your team.
03What do you measure after TGE?+
The exact KPI tree depends on the product, but it normally includes qualified holders, active users, liquidity, volume, retention, community quality, and channel-level acquisition.
04Can you work with our internal marketing team?+
Yes. We can own the full launch operation or work as the execution layer around your internal lead, foundation, market maker, and exchange partners.