XOCIETY: 5K NFTs and 250K Corporate Shares Sold
40,000 to 314,000 X followers over a two year partnership, with all 5,000 Frontier Avatar NFTs and 250,000 Corporate Shares sold.
For XOCIETY, Surgence restructured community, designed a gamified user journey, launched phased NFTs, ran playtest incentives, managed regional partners, and executed the Corporate Share sale.
0K
X Followers
0K
Frontier Avatars
0K
Corporate Shares
Case study file
Campaign notes and proof points.
Surgence was first brought on for the NFT sale. XOCIETY faced low quality engagement and a stagnant user base, with the broader NFT market in decline.
The result
40,000 to 314,000 X followers over a two year partnership, with all 5,000 Frontier Avatar NFTs and 250,000 Corporate Shares sold.
Client
XOCIETY
Blockchain Gaming
Starting point
Surgence was first brought on for the NFT sale. XOCIETY faced low quality engagement and a stagnant user base, with the broader NFT market in decline.
How we ran it
We restructured the Discord, built a gamified user journey, and released the 5,000 Frontier Avatars in three tiers to build momentum and avoid a failed mint. Across four playtests we used incentive pack design, leaderboard mechanics, and regional agency management to hit retention and user acquisition KPIs. We then ran the XOCIETY Corporate Share sale, letting players burn the native token for shares to reduce sell pressure at TGE. The partnership deepened into Surgence IP integration inside the game.
What we delivered
Community restructure and gamified journey
Phased NFT launch strategy
Playtest incentive and leaderboard design
Regional partner management
Corporate Share sale and token burn mechanic
IP integration
Outcomes
X grew from 40,000 to 314,000, Discord from 5,000 to 44,000, and Spotlight questing reached 200,000 users
5,000 Frontier Avatars sold, with a 0.3 ETH all time high and 659 ETH of organic volume
Pop Extraction playtest reached 29,543 unique active users, 18,115 DAU, 73.4% D+7 retention, and players from 98 countries
250,000 Corporate Shares sold across 150+ guilds and communities
Proof
Frontier Avatar mint milestone: https://x.com/xocietyofficial/status/1798708659884863810
Corporate Share sale announcement: https://x.com/xocietyofficial/status/1883144465990234563
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Discord restructure and gamified user journey to repair low-quality engagement
02
Distribute
Three-tier Frontier Avatar release to build mint momentum in a weak NFT market
03
Compound
Corporate Share sale and token burn mechanic to reduce TGE sell pressure
Campaign mechanics
The motion that carried the launch.
Gamified community journey
Three-tier NFT mint
Playtest leaderboards
Token burn share sale
Deliverables
