Everreach Labs: 500K Pre-Alpha Registrations
500,000+ pre-alpha registrations and 43,812 to 330,000 X follower growth while raising more than $1.35 million in a bear market.
For Everreach Labs and REVENGE, Surgence scaled social and user acquisition, launched the Founders Pass NFT, ran UGC and KOL campaigns, secured partnerships, and supported investor outreach.
500K+
Pre-Alpha Registrations
330K
X Followers
$1.35M+
Raised
Case study file
Campaign notes and proof points.
Everreach Labs, founded by veterans of Far Cry 3, Rainbow Six Siege, and Fortnite, started with Surgence in March 2024 from a small base of 43,812 X followers and 5,811 Discord members, in a tough gaming bear market.
The result
500,000+ pre-alpha registrations and 43,812 to 330,000 X follower growth while raising more than $1.35 million in a bear market.
Client
Everreach Labs / REVENGE
Everreach Labs, founded by veterans of Far Cry 3, Rainbow Six Siege, and Fortnite, started with Surgence in March 2024 from a small base of 43,812 X followers and 5,811 Discord members, in a tough gaming bear market. · Web3 Gaming
Starting point
Everreach Labs, founded by veterans of Far Cry 3, Rainbow Six Siege, and Fortnite, started with Surgence in March 2024 from a small base of 43,812 X followers and 5,811 Discord members, in a tough gaming bear market.
How we ran it
We scaled social and user acquisition, launched the Founders Pass NFT as a free mint supported by OTC floor sweeps, and ran the UGC Crusader campaign alongside 50+ KOLs. We secured 90 partnerships and ran investor outreach that closed seed, private, and strategic capital despite the market.
What we delivered
- 01
Social and user acquisition scaling
- 02
Founders Pass NFT launch and OTC support
- 03
UGC campaign and KOL activation
- 04
Partnership and BD outreach
- 05
Investor relations and fundraising support
Results
X grew from 43,812 to 330,000, Discord from 5,811 to 38,000, and Epic Games wishlist from 2,000 to 12,200
500,000+ pre-alpha registrations, top 23 worldwide on Epic trending, 60,000 players, and 13,000 MAU on the prototype
Founders Pass launched as a free mint and peaked at 0.2 ETH
Raised $350,000 in seed and private rounds plus a $1 million Magic Media investment, with Immutable and CoinMarketCap Labs backing
Social proof
Founders Pass mint result: https://x.com/Tma_420/status/1820892802181726533
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Social and user acquisition scale-up from a small gaming bear-market base
02
Distribute
Founders Pass free mint supported by OTC floor sweeps and KOL activation
03
Compound
Partnership and investor outreach that helped close strategic capital
Campaign mechanics
The motion that carried the launch.
Pre-alpha registration funnel
Founders Pass free mint
UGC Crusader campaign
Investor outreach
Deliverables
