iAgent: 4,949 Nodes Sold in a Bear Market
4,949 nodes sold and roughly 742 ETH raised in a bear market, with the pre sale selling out at 0.135 ETH.
For iAgent, Surgence built the narrative, regional community, KOL activation, partner motion, node-sale pivot, and TGE campaign needed to convert a pre-launch thesis into demand.
0
Nodes Sold
0
ETH Raised
0K
X Followers
Case study file
Campaign notes and proof points.
iAgent came to us pre launch with a bold product thesis at the intersection of AI, gaming, and DePIN, but no audience. Market sentiment for node sales was bleak and was made worse by technical issues with a node as a service provider.
The result
4,949 nodes sold and roughly 742 ETH raised in a bear market, with the pre sale selling out at 0.135 ETH.
Client
iAgent
AI / Gaming / DePIN
Starting point
iAgent came to us pre launch with a bold product thesis at the intersection of AI, gaming, and DePIN, but no audience. Market sentiment for node sales was bleak and was made worse by technical issues with a node as a service provider.
How we ran it
We framed iAgent as a movement and tailored messaging to investors, gamers, and node operators. We established a dedicated Korean community that drove close to half of all node sales, activated high profile KOLs, and onboarded ecosystem partners. When node sentiment stalled, we pivoted the offer so nodes could farm $AGNT immediately, restoring demand. A TGE campaign around the AGNT XP platform followed.
What we delivered
Narrative and positioning
Node sale strategy and mid campaign pivot
Korea regional community build
KOL and influencer activation
Partnership development with Aethir and Gaimin
TGE campaign and UGC engine
Outcomes
4,949 nodes sold, roughly 742 ETH raised, and the pre sale sold out at 0.135 ETH
Grew from 0 to 175,000 X followers and 8,000+ Discord members
Close to 50% of node sales were driven by the Korea community
TGE phase drove 500,000+ AGNT XP visitors in one month and 150,000+ Telegram joins
TGE phase generated 3 million+ views, 800,000+ engagements, two days trending on X, Kaito pre TGE rank 42, and $11 cost per acquisition
Proof
Node sale announcement: https://x.com/iAgentProtocol/status/1830607546471600195
KOL coverage during the raise: https://x.com/Crypto_Owen_/status/1897288901724922218
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Narrative tailored to investors, gamers, and node operators
02
Distribute
Korea community build and KOL activation that drove close to half of node sales
03
Compound
Mid-campaign offer pivot from passive nodes to immediate $AGNT farming
Campaign mechanics
The motion that carried the launch.
Node sale narrative
Korea community funnel
Immediate $AGNT farming pivot
TGE XP campaign
Deliverables
