ETHGas: Community Growth for DeFi Infra
300,000+ community and $13 billion TVL built alongside 10x social growth in month one for a DeFi infra protocol.
For ETHGas, Surgence built narrative pillars, education content, KOL activation, partner integrations, always-on social ops, and PR bursts to convert infrastructure into audience and traction.
0+
Community
$0B
TVL
0x
Social Growth
Case study file
Campaign notes and proof points.
ETHGas is a DeFi infrastructure and data protocol powering liquidity and on-chain activity tracking. It needed a community growth engine to convert that infrastructure into audience and traction.
The result
300,000+ community and $13 billion TVL built alongside 10x social growth in month one for a DeFi infra protocol.
Client
ETHGas
DeFi / Infra
Starting point
ETHGas is a DeFi infrastructure and data protocol powering liquidity and on-chain activity tracking. It needed a community growth engine to convert that infrastructure into audience and traction.
How we ran it
We built narrative pillars and an education content system, ran KOL activation and partner integrations, and operated always-on social ops and growth experiments. The cadence combined weekly content, regional KOL waves, and PR and earned media bursts.
What we delivered
Narrative pillars and education content system
KOL activation and partner integrations
Always-on social ops and growth experiments
PR and earned media bursts
Outcomes
300,000+ community built through the GTM campaign
$13 billion TVL supported alongside the community growth engine
10x social growth in month one
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Narrative pillars + education content system
02
Distribute
KOL activation and partner integrations
03
Compound
Always-on social ops and growth experiments
Campaign mechanics
The motion that carried the launch.
Weekly content cadence
Regional KOL waves
PR and earned media bursts
Deliverables
