Boost / Alphabot: $BOOST Launch on $8K KOL Spend
$8,000 KOL budget and six creators generated 39,000+ UGC posts and more than 1 million impressions in the first week of the $BOOST launch.
For Boost and Alphabot, Surgence sequenced a three-phase loyalty campaign that converted existing allowlist tooling users into a high-visibility $BOOST token launch.
$0K
KOL Spend
0K+
UGC Posts
0M+
Week-One Impressions
Case study file
Campaign notes and proof points.
Alphabot had a two year user base from its allowlist tooling but no token and no launch motion around $BOOST. The task was to convert existing platform loyalty into a high visibility token launch while keeping the budget lean.
The result
$8,000 KOL budget and six creators generated 39,000+ UGC posts and more than 1 million impressions in the first week of the $BOOST launch.
Client
Boost / Alphabot
NFT Tooling / Loyalty and Token Launch
Starting point
Alphabot had a two year user base from its allowlist tooling but no token and no launch motion around $BOOST. The task was to convert existing platform loyalty into a high visibility token launch while keeping the budget lean.
How we ran it
We ran a three phase motion. First, the Days Campaign used wallet connection to show each user how long they had been on Alphabot, turning a simple stat into public speculation and comparison on X. Second, a bridge video converted those days into loyalty points and tied the narrative to the upcoming reward. Third, the Loyalty Campaign and the $BOOST launch landed with a Season 1 farming campaign.
What we delivered
Campaign strategy and three phase sequencing
KOL sourcing and activation
UGC and questing engine
Narrative video production
Discord community management
Token launch and Season 1 farming design
Outcomes
$8,000 total KOL spend against industry campaigns of $100,000+, with six KOLs activated
39,000+ UGC posts, 150+ KOLs joining organically, and 1 million+ impressions in week one
700,000 wallets claimed loyalty points and 820,000 users joined the Season 1 platform
Discord grew from 74,401 to 144,753 members between mid September and January
Proof
Days Campaign announcement: https://x.com/AlphabotApp/status/1830606614811853234
Loyalty points bridge video: https://x.com/AlphabotApp/status/1831697589151875431
$BOOST launch post: https://x.com/boostdotgg/status/1849096753431155040
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Wallet-connected Days Campaign that turned loyalty history into public comparison
02
Distribute
Bridge video and loyalty points narrative linking past usage to the $BOOST reward
03
Compound
Season 1 farming campaign with KOL activation, UGC, and Discord operations
Campaign mechanics
The motion that carried the launch.
Days Campaign
Loyalty points bridge
UGC and questing engine
Season 1 farming launch
Deliverables
