On April 14, 2026, ETHGas and ether.fi announced a three-year, $3 billion commercial agreement to advance institutional-grade blockspace markets on Ethereum. Days later, $GWEI, ETHGas’s governance token, crossed a $1 billion fully diluted valuation, touching an all-time high of $0.126852 on April 19, 2026.
For most crypto projects, a single beat of that magnitude is a career moment. ETHGas shipped two in the same week. This Web3 marketing case study breaks down the A-to-Z go-to-market Surgence Labs ran with the ETHGas team to get there, and what founders evaluating a marketing partner should actually demand from one.