OVERTAKE: 3M MAU GAMEFEST Growth Sprint
3 million peak MAU and a top 15 Dapp Radar position generated across a three month GAMEFEST for Golden Guardian Survivor.
For OVERTAKE, Surgence distributed incentive codes, ran cross questing, built leaderboards, equipped KOLs with content kits, and activated guild communities around Golden Guardian Survivor.
0M
Peak MAU
0M+
Monthly Transactions
0K
GAMEFEST POPs
Case study file
Campaign notes and proof points.
OVERTAKE entered the three month GAMEFEST period needing to drive participation in its Golden Guardians launchpools and establish visibility in Web3 gaming.
The result
3 million peak MAU and a top 15 Dapp Radar position generated across a three month GAMEFEST for Golden Guardian Survivor.
Client
OVERTAKE
Gaming / Web3
Starting point
OVERTAKE entered the three month GAMEFEST period needing to drive participation in its Golden Guardians launchpools and establish visibility in Web3 gaming.
How we ran it
We distributed 8,500 Survival Kit codes to 200+ guilds and communities to boost in game performance and competition, ran cross questing on the Golden Guardians Telegram app that brought in 30,000+ players, and built competitive leaderboards on the OVERTAKE dashboard. KOLs were equipped with curated content kits for gameplay reviews, social challenges, and referral campaigns.
What we delivered
Survival Kit incentive design and distribution
Cross questing campaign build
Leaderboard mechanics
KOL content kit production and activation
Community and guild partnerships
Outcomes
X grew from 200,000 to 350,000, Discord from 69,000 to 90,000, OVERTAKE Telegram from 0 to 110,000, and GGS Telegram from 0 to 100,000
30,000 GAMEFEST POPs and 27,000 GGS POPs minted, with 1.4 million+ monthly transactions and a top 15 Dapp Radar ranking
Golden Guardian Survivor peaked at 3 million MAU, averaged 20,000 DAU, and generated a $3,000 daily pay rate
The Red One first CBT reached 1,193 participants, 75.75% retention, and 200 UGC pieces
Proof
Top gameplay creator post: https://x.com/mbeNFT/status/1854191846362161205
Golden Guardian gameplay review: https://x.com/fishu_senpai/status/1859922487489810852
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Survival Kit incentive distribution across 200+ guilds and communities
02
Distribute
Cross questing and leaderboard mechanics to move players into Golden Guardians
03
Compound
KOL gameplay kits for reviews, social challenges, and referral campaigns
Campaign mechanics
The motion that carried the launch.
Survival Kit distribution
Cross questing funnel
Competitive leaderboards
Gameplay creator kits
Deliverables
