ORBT Protocol: DeFi Score Viral Growth
200,000+ net new followers and 70,000+ DeFi Score cards shared through a viral product-led growth loop.
For ORBT Protocol, Surgence co-built the DeFi Score as a product-led growth engine using shareable score cards, referral loops, point incentives, and wallet analysis.
0+
Net New Followers
0+
DeFi Score Cards Shared
$0B+
Historical DEX Volume Indexed
Case study file
Campaign notes and proof points.
ORBT is a unified liquidity layer routing users into core DeFi systems through capital intelligence and participation-based access. The goal was a viral, product-led engine that turned wallet history into measurable on-chain reputation.
The result
200,000+ net new followers and 70,000+ DeFi Score cards shared through a viral product-led growth loop.
Client
ORBT Protocol
DeFi
Starting point
ORBT is a unified liquidity layer routing users into core DeFi systems through capital intelligence and participation-based access. The goal was a viral, product-led engine that turned wallet history into measurable on-chain reputation.
How we ran it
We co-built the DeFi Score as a product-led growth engine: shareable score cards with referral loops and point-based incentives, plus a wallet analysis integration that converted social virality into protocol participation.
What we delivered
DeFi Score product design as a product-led growth engine
Shareable score cards with referral loops
Point-based incentives
Wallet analysis integration
Outcomes
200,000+ net new followers through the DeFi Score campaign
70,000+ DeFi Score cards shared through the viral product loop
$12 billion+ historical DEX volume indexed and 20 million+ total impressions
From the client
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Operating system
Strategy, distribution, and proof in one motion.
01
Position
DeFi Score product design as product-led growth engine
02
Distribute
Shareable score cards with referral loops and point-based incentives
03
Compound
Wallet analysis integration converting social virality into protocol participation
Campaign mechanics
The motion that carried the launch.
Product-led growth
Shareable score cards
Referral loops
Point-based incentives
Deliverables
