Gomble Games: 2.8M MAU Telegram Game Launch
2.8 million+ monthly active users made EggDrop the number 1 Telegram game and number 7 across all Dapp Radar categories.
For Gomble Games, Surgence engineered virality through cross questing, regional community activation, token reward loops, creator campaigns, gamified events, and ad-space monetization.
0M+
Monthly Active Users
#0
Telegram Game
0+
ETH NFT Volume
Case study file
Campaign notes and proof points.
Gomble Games entered Web3 as a new studio with $10 million in Series A funding, launching the EggDrop Telegram game and the Space Kids NFT collection into a crowded Telegram gaming market.
The result
2.8 million+ monthly active users made EggDrop the number 1 Telegram game and number 7 across all Dapp Radar categories.
Client
Gomble Games
Gaming / NFT
Starting point
Gomble Games entered Web3 as a new studio with $10 million in Series A funding, launching the EggDrop Telegram game and the Space Kids NFT collection into a crowded Telegram gaming market.
How we ran it
We engineered virality through cross questing partnerships with other Telegram games and social dashboards, building a feedback loop between partner player bases and EggDrop. We activated communities in Korea, China, and CIS regions, designed $G token reward loops, ran a 248 creator campaign, layered in gamified and social events, and monetized in game ad space.
What we delivered
Cross questing partnership design
Regional community activation
Token reward loop design
Creator and KOL campaign management
Gamified event programming
NFT launch and ad space monetization
Outcomes
EggDrop reached 2.8 million+ MAUs, ranked number 1 Telegram game, and ranked number 7 on Dapp Radar at peak
Space Kids NFT hit 1,000+ ETH volume, a 0.2 ETH all time high floor, and a peak market cap near 1,111 ETH
248 creators produced close to 1,000,000 impressions at a $26 CPM
500+ participants per event, with 20+ projects buying quest and ad placements
Proof
EggDrop Dapp Radar ranking: https://x.com/DappRadar/status/1850916076231577707
Top creator campaign post: https://x.com/eeelistar/status/1847000873098268890
Operating system
Strategy, distribution, and proof in one motion.
01
Position
Cross questing loops between EggDrop and partner player bases
02
Distribute
Regional community activation across Korea, China, and CIS
03
Compound
Creator campaign, $G reward loops, events, and ad-space monetization
Campaign mechanics
The motion that carried the launch.
Cross questing partnerships
Regional community activation
$G reward loops
Gamified events
Deliverables
