Search & discovery / Free guide
Help people find your project, trust what they read, and take the next step. A practical guide to technical SEO, content, authority, and conversion in Web3.
By Surgence Labs 9 sections · 30-day action plan
Inside the guide
From being found
to being chosen.
Most crypto projects grow through X, Telegram, and creators. This guide covers the channel they often leave on the table: search.
Start with the foundations. Each section builds on the last.
00Why search matters in Web3
Understand how search works, why crypto is different, and where to start.
- Search intent, compounding traffic, and AI answers
- The five conditions that shape crypto search
- Crawling, indexing, and ranking
01Technical SEO
Make sure search engines and AI tools can reach, read, and store your pages.
- Your marketing site versus your dApp
- Domains, indexing, migrations, and redirects
- Token and pool pages, speed, schema, and AI crawlers
02On-page SEO
Make each page a clear, trustworthy answer to a real crypto search.
- Keyword research when the tools lag behind
- The pages every crypto project needs
- Titles, trust signals, internal links, and AI-ready answers
03Off-page SEO
Build authority through the ecosystem, not through paid link packages.
- Links from partners, research sites, and ecosystem directories
- Original on-chain data that others can cite
- Consistent listings and protecting your brand searches
04Conversion
Connect the visit to the action that matters for your project.
- Choosing the right conversion for your product
- Reducing friction and connect-wallet anxiety
- Joining search, web, and on-chain measurement
05The Surgence case study
A walkthrough of the technical, content, and conversion work on our own site.
- Search performance reported in September 2026
- How we structure pages for different search intents
- What we learned and what you can apply to your project
06Your first 30 days
A four-week plan that puts foundations before expansion.
- Set up measurement and check visibility
- Fix the foundations and own your brand searches
- Improve listings, partner links, and your next data-led piece
07Glossary
Plain-English definitions to keep alongside your implementation.
- From anchor text and canonical tags to structured data and YMYL
08Sources and notes
The documentation behind the guide’s explanations.
- Google Search documentation, web.dev, and Google Ads policies
A preview of the action plan
Your first 30 days.
SEO takes time. The guide starts with the work you can do now, then builds outward.
- Week 01
Get visibility
Set up Search Console and analytics. Submit your sitemap. Search your brand and note impostors.
- Week 02
Fix the foundations
Check that content is in the page source. Test redirects. Keep your blog on your own domain.
- Week 03
Own your brand searches
Publish or improve your project explainer, security, tokenomics, and official-links pages.
- Week 04
Build outward
Correct aggregator listings. Ask partners for docs links. Plan a data-led piece worth citing.
The full guide includes implementation checklists, a Surgence case study, a glossary, and source notes.
Read it. Use it. Make it yours.
A clearer plan
starts here.
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