Surgence Labs, Crypto Marketing Firm, Announces Strategic Partnership with SHIFT RWA

Solana’s RWA ecosystem reached a new all-time high of $873 million in tokenised value as of early January 2026, with distinct RWA holders increasing 18.42% in just 30 days to over 126,000 participants. The institutional infrastructure is in place. The regulatory environment is clarifying. And the appetite for on-chain equity exposure has been demonstrated by the volume numbers on every perp platform offering it.

Solana’s tokenised equity assets grew 200% over six months compared to 6.7% for Ethereum during the same period. Sub-cent fees, 400ms finality, and native DeFi composability through Jupiter, Orca, and Kamino make Solana the right infrastructure for a product like SHIFT.

What has been missing is the product that gives crypto traders the volatility they actually want. Leveraged tokens — not perps, not 1:1 wrappers — are that product. Projected institutional inflows of up to $6 billion into Solana’s RWA ecosystem are expected as regulatory clarity develops. SHIFT is positioning ahead of that wave with a product that speaks to both the DeFi native audience today and the institutional audience coming in 2026 and beyond.

Ready to build a crypto marketing strategy that drives real growth? → Book a free strategy call with Surgence Labs

SHIFT is the only protocol that combines all four of the following properties simultaneously:

->  Leveraged token format — the leverage is inside the token, not held by an exchange as a position.

->  Solana native — SPL tokens, composable with the full Solana DeFi ecosystem from day one.

->  DeFi composable — use them as collateral, lend against them, integrate them into protocols.

->  Non-liquidatable — no margin, no collateral at risk, no liquidation event possible.

Any.fund offers leveraged ETF-style products but lives on Hyperliquid, not Solana, and lacks the DeFi composability of a native SPL token. Synthetix and Toros offer the same token structure but on crypto assets only — no stocks. Every perp platform offers stock exposure, but with the exchange-held collateral model, which makes liquidation possible. SHIFT is the only protocol in the specific intersection of all four.

As part of this strategic partnership, Surgence Labs is committed to working closely with the SHIFT team across narrative, community, distribution, and growth to drive real on-chain traction as the protocol launches and scales. We are embedding directly as an extension of the SHIFT team, bringing our full network and execution capability to the engagement as SHIFT establishes itself as the defining protocol in its category.

Surgence Labs is a full-stack Web3 go-to-market studio headquartered in Dubai. We partner with blockchain protocols, DeFi teams, and Web3 ecosystems at every stage — from pre-launch positioning through TGE and beyond. Our team of 40+ specialists has supported over 100 protocols across DeFi, RWA, gaming, infrastructure, and consumer crypto, driving over $300M in combined client revenue. We operate as an embedded growth partner, not a vendor. When we take on an engagement, we treat it as our own.

The RWA tokenisation market reached $17.88 billion in early 2025, with 76% of professional investors planning tokenised asset investments by 2026. The capital is coming on-chain. The question for every protocol in this space is whether the product is the right one to capture it.

Plain tokenised stocks are not. The volumes have proven that.

Perp-based equity exposure is not, for a growing audience that has been liquidated too many times to trust the mechanism.

Leveraged equity tokens — composable, non-liquidatable, Solana native — are the product that has been missing. SHIFT is building it, and Surgence is here to get it in front of the audience that has been waiting for it without knowing it existed.

We are excited to be a part of this.

SHIFT is the home for leveraged equity tokens on Solana. 24/7. Non-liquidatable. Tesla 3x. NVIDIA 3x. Semiconductors 3x. Uranium 3x. Long and short. SPL tokens. Jupiter RFQ. Chainlink verified. Your wallet. Your position. Nobody closes it.

Surgence Labs is a full-stack Web3 go-to-market studio headquartered in Dubai. 40+ specialists. 100+ clients. $300M+ in combined client revenue across DeFi, RWA, gaming, and infrastructure. surgence.io

Ready to build a crypto marketing strategy that drives real growth? → Book a free strategy call with Surgence Labs