$1B+ On-Chain Value
ORBT Protocol
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community on-chain value.”
Connor
CMO, ORBT Protocol
DeFi Protocols Growthlending / DEXs / stables / RWAs / vaults
TVL, depositors and yield narrative, engineered for DeFi.
Surgence Labs runs the full growth stack for DeFi protocols, from yield-narrative positioning and Kaito mindshare campaigns to points-program design, depositor acquisition funnels, and analyst-desk distribution.
$2B+
Stablecoin TVL driven
#1
Kaito mindshare
$12B+
DEX volume indexed
$1B+
On-chain value
Yield narrative dashboard
Convert attention into retained TVL.
1
Discovery
Kaito, KOLs, SEO, analyst desks
2
Activation
wallet connect, points season, first deposit
3
Retention
real yield, governance, cohort reporting
proof
#1 Kaito
indexed
$12B+
$2B+
Stablecoin TVL driven
#1
Kaito mindshare
$12B+
DEX volume indexed
$1B+
On-chain value
10M+
Campaign impressions
500+
Campaigns executed
Web3 receipts
Trusted by teams with real on-chain outcomes.
Execution speed, smart positioning, and full-funnel growth systems from protocols with measurable traction.
Trusted Web3 Partner
DWF Labs
“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Lydia
Head of Partnerships, DWF Labs
Leading L1 Ecosystem
IOPn
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
Jimi
Co-Founder, IOPn
$1B+ FDV
QORPO WORLD
“Surgence Labs helped us scale to $1B+ FDV and position the project as one of the leading tokens in Q1. Their Web3 go-to-market execution, community growth strategy, and relentless pace made a measurable difference.”
Rastislav
CEO, QORPO WORLD
Why Surgence
What Makes Surgence Different for DeFi Protocols.
Most agencies sell impressions to DeFi protocols. We sell deposits, retained TVL, and yield-narrative dominance.
01
$12B+ DEX Volume Indexed
Depositor Acquisition Mapped to the Full DeFi Funnel
Vanity reach is cheap. We engineer top-of-funnel that ends in a wallet supplying liquidity, looping yield, or holding your LST. KOL desks are vetted by wallet history, SEO targets depositor intent, and onboarding funnels move users from narrative to deposit.
02
340% TVL Lift Possible
TVL Growth Programs Engineered for Compounding
One points season pumps TVL for a quarter. A real-yield system retains it for years. We design points programs, fee-share flywheels, RWA collateral integrations, vault partnerships, and incentive cliffs that interlock.
03
Specialist-Only
Built by DeFi Specialists Who Read the Code
DeFi protocol marketing fails when the marketers don't understand the contracts. Our team reads docs, audits, and codebases before they touch a campaign. Every claim we publish is verifiable on-chain or we don't publish it.
Services
Services for DeFi Protocols.
Four pillars. One growth system. Pick the engagement that fits your stage.
01
TVL Growth
- Points programs, seasons, and incentive design
- Real-yield positioning vs. emissions narrative
- Vault, aggregator, and yield-router integrations
- LP-routing and depth partnerships
- Cross-chain TVL rollouts and bridge campaigns
- Treasury and DAO depositor BD
02
Depositor Acquisition
- KOL and creator desks vetted by wallet history
- Performance marketing on allowlisted networks
- SEO for high-intent depositor queries
- Telegram and Discord onboarding funnels
- Referral and ambassador program design
- Whale and treasury outreach
03
Yield Narrative & PR
- Yield-narrative architecture
- Kaito mindshare campaigns and leaderboard pushes
- Analyst-desk and research-house coverage
- Earned PR across tier-1 crypto media
- Founder thought-leadership programs
- Podcast and Spaces booking
04
Community & Retention
- Discord and Telegram depositor-room operations
- Governance and delegate engagement programs
- Lifecycle comms for LPs, lenders, and restakers
- Cohort tracking by deposit size, asset, and chain
- Sentiment monitoring and crisis response
DeFi Protocols We Serve
From stablecoins to restaking, vaults, perps, RWAs, and onchain funds.
Lending MarketsDEXsPerp DEXsStablecoinsYield-Bearing StablesLSTs & LRTsRestakingRWAsTokenised TreasuriesYield AggregatorsStructured ProductsOnchain FundsOnchain NeobanksDAOs
Methodology
How We Approach Growth for DeFi Protocols.
Systems-level growth for onchain capital. We don't sell content calendars.
System 01
We Architect Yield Narrative Before Execution
Before a single tweet or KOL deal, we clarify your wedge: real yield vs. emissions, RWA vs. crypto-native, fixed vs. variable, points season vs. permanent. Every channel reinforces one story.
System 02
We Map Channels to the Depositor Journey
Every channel, KOL, SEO, paid, content, community, and BD motion is mapped to discovery, wallet connect, first deposit, retained TVL, and governance participation.
System 03
We Measure Onchain Outcomes, Not Marketing Metrics
Wallets connected from social referrals. TVL growth attributable to campaigns. Depositor cohorts by 7-day, 30-day, and 90-day retention. Governance participation.
System 04
We Vet Every KOL, Analyst, and Partner for Credibility
Trust is the scarcest resource in DeFi. We evaluate KOLs by wallet history and depositor pull-through, then pursue integrations that compound depth, not vanity logos.
Engagement
How an Engagement Works.
Audit, strategy, execution, optimization. One cadence from TVL gap report to board-ready metrics.
01
Week 1-2
Discovery & Audit
TVL gap report
We audit on-chain TVL, depositor cohorts, yield mechanics, mindshare footprint, KOL exposure, organic search visibility, analyst coverage, community health, and competitor positioning.
02
Week 2-4
Strategy & GTM Design
Yield GTM playbook
We build a custom GTM playbook covering yield narrative, channel mix, KOL tiering, integration roadmap, points and incentive design, and a quarterly KPI framework.
03
Week 4 onwards
Execution & Distribution
Parallel launch system
40+ specialists run the system in parallel. KOL waves activate, points seasons launch, integrations get pitched, paid scales where allowed, and analyst desks receive briefings.
04
Ongoing
Optimization & Scaling
Board-ready reporting
Weekly tracking on wallet growth, TVL movement, depositor retention by cohort, yield-token holders, governance participation, and revenue per deposit.
Case studies
DeFi Case Studies.
Real DeFi protocols. Real TVL. Real on-chain receipts.
Case 01
Falcon Finance
DeFi · Stablecoin
Architected yield narrative, mindshare, and depositor acquisition for a yield-bearing stablecoin launch.
10M+ Campaign Impressions
#1 Kaito Mindshare
Case 02
ORBT Protocol
DeFi · DEX
Co-built the DeFi Score as a viral product to convert wallet history into measurable on-chain reputation.
200,000+ Net New Followers
70,000+ DeFi Score Cards Shared
$12B+ DEX Volume Indexed
20M+ Impressions
Case 03
StandX
DeFi · PerpDex
Supported the perps launch with liquidity and depositor acquisition strategies that converted social distribution into trading TVL.
$200M+ Peak TVL
$2.038B+ Cumulative Perps Volume
20,000+ Registered Traders
FAQ
Frequently Asked Questions.
01What kinds of DeFi protocols do you work with?+
Lending markets, DEXs, perp DEXs, stablecoins, yield-bearing stables, LSTs, LRTs, restaking platforms, RWAs, tokenized treasuries, yield aggregators, structured products, onchain funds, and DAOs. We've supported a stablecoin protocol to $2B+ TVL and #1 Kaito mindshare, and indexed $12B+ in DEX volume into a single integrated campaign.
02Points, real yield, RWAs, which narrative should we run?+
It depends on your wedge, your depositor base, and your runway. Points-driven launches still work for TGEs and pre-TGE mindshare, but retention requires a real-yield, fee-share, or RWA story underneath. We diagnose which mix fits your protocol in week one, then run the campaigns to prove it.
03Can you actually move TVL, or just impressions?+
Yes, we report on TVL attribution by channel. KOL waves get tracked to wallets that deposit; SEO converts to wallet connects; integrations get measured by routed deposit volume. Falcon Finance, ORBT, and StandX show TVL outcomes alongside reach metrics.
04Do you handle Kaito mindshare and pre-TGE leaderboard campaigns?+
Yes. We run Kaito mindshare programs end-to-end: content cadence, KOL alignment, narrative architecture, analyst engagement, and pre-TGE leaderboard pushes. Falcon Finance hit #1 mindshare under our program.
05Can you get us coverage from Messari, Delphi, Blockworks, etc.?+
We run earned analyst-desk and research-house programs. We can't buy a Messari pro report, and anyone who says they can is misrepresenting it. We can position your protocol so the analysts pursuing the next sector report want to feature you.
06How long until we see TVL impact?+
Mindshare and depositor signal in 30 to 45 days. TVL program impact in 60 to 90 days. Integration cycles run 60 to 180 days, depending on the partner. Sustainable retention compounds over quarters. We share weekly KPI reporting from week one.
07Which channels actually drive depositors right now?+
KOL desks on X and Telegram vetted by wallet history, Kaito mindshare campaigns, programmatic SEO for depositor-intent queries, points and airdrop seasons, vault-aggregator and LP-router integrations, ambassador programs, analyst-desk coverage, and earned PR.
08How do you measure ROI?+
On-chain. We attribute new wallets, first deposits, retained TVL by cohort, yield-token holders, and protocol revenue back to the channel that drove them. Monthly reporting is structured so your CFO can defend the spend, not just your CMO.
Free DeFi Protocol Audit
Ready to Engineer TVL, Depositors, and Yield Narrative?
Book a call. We'll start with a free DeFi protocol audit covering on-chain TVL, depositor cohorts, mindshare footprint, KOL exposure, integration map, and organic visibility, then rank the three biggest growth levers for your DeFi protocol by expected TVL impact. No deck, no pitch.
