Leading BlockchainMarketing Agency
Surgence Labs is a Web3 marketing agency delivering full-stack go-to-market execution for crypto and blockchain teams. We lead narrative and positioning, token launch marketing, community growth, KOL and creator activation, and end-to-end GTM strategy
Trusted by
Trusted by
Trusted by Leading Infra, DeFi, and Blockchain Teams Worldwide
Surgence Labs is a Web3 marketing agency and go-to-market partner for high-growth blockchain companies, spanning DeFi protocols, Layer 1 and Layer 2 networks, infrastructure providers, exchanges, and consumer crypto applications.
Pixelmon
World LibertyFi
Fogo
Rails
Mey Network
Primev
Bluff
StandX
Overtake World
SendIt
BipTap
Xociety
Black mirror
Mezo
Arbitrum
DAEHONG
Mon Protocol
ORBT Protocol
Fast Protocol
Incentiv
Duffle
LAB
MARBLEX
Redacted
TeaFi
Alphabot
Mawari
Bellygom
Olivia Network
Polygon
Eesee
Boost
LINE FRIENDS
Zeebu
Falcon Finance
DWFLabs
Immutable
QORPO World
Vooi
Seedify
Animoca Brands
IAgent Protocol
ETHGas
Saffron
Global Web3 Marketing Team of 40+ Specialists
Surgence Labs is a Web3 marketing and go-to-market agency powered by a global team of 40+ specialists across strategy, growth, content, community, design, and technical marketing. Led by founders Julian Stafford and Vinh Nguyen. we operate as an embedded growth partner for blockchain, DeFi, and crypto-native teams.
Our distributed team, headquartered in Dubai, spans multiple regions and time zones, enabling continuous execution across narrative development, token launch marketing, KOL activation, community systems, and post-launch retention. Every engagement is structured to turn attention into measurable outcomes, including user growth, wallet activity, liquidity, and long-term ecosystem traction.
Surgence hosts a flagship event in Dubai Token2049
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Web3 Marketing Agency Scaling Blockchain Projects From Launch to Market Leadership
Surgence Labs is a full-stack Web3 marketing and go-to-market agency built to help blockchain, DeFi, and crypto-native teams scale from early traction to category leadership. We design and execute token launch marketing, GTM strategy, community growth systems, and creator-led distribution that convert attention into sustained users, liquidity, and onchain activity.
10,000,000+
Followers Grown
We scale X, Instagram, and TikTok for Web3 and crypto brands through narrative-driven content, viral growth loops, and platform-native distribution strategies designed for sustained engagement.
$300M+
Generated Through Launches and Growth Campaigns
From token launches and ecosystem raises to product revenue, we architect growth engines that turn marketing execution into measurable capital, deposits, and long-term protocol demand.
2,000,000+
Community Growth
We build and manage high-retention Discord and Telegram communities for blockchain projects, using structured onboarding, activation loops, and engagement systems tailored to Web3 audiences.
+2000
KOL and Communications
We activate and manage global networks of crypto KOLs and creators to drive authentic distribution, narrative reinforcement, and sustained visibility across Web3 social channels.
200+
Web3 Marketing Campaigns Executed
Our experience spans testnets, mainnets, NFT launches, DeFi protocols, Layer 1 and Layer 2 ecosystems, and post-TGE growth, all executed through integrated go-to-market systems.
50+
Blockchain Ecosystems Supported
We have supported launches and growth across multiple chains and ecosystems, providing strategic marketing, distribution, and community execution tailored to each network's dynamics.
Full-Stack Web3 Marketing Services
From strategy to execution, we deliver end-to-end marketing solutions that drive real growth for Web3 projects.
Web3 Go-To-Market Strategy
End-to-end go-to-market planning for Web3, crypto, and blockchain companies. We define positioning, target users, launch sequencing, and growth priorities to ensure products enter the market with clarity and momentum across DeFi, infrastructure, and consumer crypto.
Token Launch & TGE Execution
Structured token launch and TGE marketing for crypto projects preparing to go live. This service covers pre-launch buildup, launch coordination, messaging alignment, and post-launch stabilization to drive demand, liquidity, and long-term confidence.
Brand Positioning & Narrative
Clear brand and narrative systems for Web3 companies operating in crowded markets. We develop messaging frameworks, category positioning, and founder narratives that anchor marketing, community, and ecosystem growth efforts.
Social Media Marketing
Ongoing social media execution for Web3 brands across X, LinkedIn, and related platforms. This includes content strategy, daily publishing, growth optimization, and performance tracking focused on sustained audience growth and engagement.
KOL & Creator Marketing
Creator and KOL campaign management for crypto-native, retail, and institutional audiences. We handle creator sourcing, campaign structuring, briefing, activation, and reporting to ensure aligned, high-signal distribution.
Community Growth & Operations
Community design and management for Discord and Telegram. This service focuses on onboarding, moderation, activation, and engagement systems that support retention and long-term participation in Web3 ecosystems.
Onchain Acquisition & Airdrop Campaigns
Onchain growth programs built around airdrops, SBTs, quests, and referral mechanics. These campaigns are designed to acquire real users, encourage meaningful protocol interaction, and avoid low-quality farming behavior.
Growth Marketing & Distribution
Scalable growth systems that convert attention into users and usage. This includes cross-channel distribution, campaign sequencing, growth experimentation, and performance optimization across Web3 marketing surfaces.
Product Marketing & UX Strategy
Product-led marketing support for Web3 applications, dashboards, and platforms. We focus on user journeys, funnel clarity, and messaging alignment to improve activation and conversion.
Analytics & Performance Measurement
Measurement frameworks for Web3 marketing and growth. This includes KPI definition, campaign reporting, social and community metrics, and onchain performance tracking tied to real outcomes.
Ecosystem Growth & Partnerships
Ecosystem expansion strategy for L1s, L2s, and protocols. We support partner GTM, integration launches, co-marketing campaigns, and ecosystem-wide growth coordination.
Retention & Lifecycle Marketing
Post-launch retention systems for Web3 products. This includes lifecycle messaging, education flows, CRM strategy, and re-engagement programs to sustain growth beyond initial launches.
Virality Engineered:
Real Campaigns, Real Impact.
Our campaigns have been recognized by top founders, creators, and investors.Proven GTM. Verified Impact.
Scaling Web3 projects from stealth to market dominance—case studies from our most successful launches.From Launch to Ecosystem
We don't run single campaigns. We build the whole machine—brand, community, product usage, and token momentum—end-to-end.
Viral Brand Launch
- Ship hero creative (trailer/social kit) + landing flow
- Coordinate KOL Wave 1 + partner co-posts + PR hits
- Stand up tracking (watch → click → sign-up)
Viral Brand Launch
- Ship hero creative (trailer/social kit) + landing flow
- Coordinate KOL Wave 1 + partner co-posts + PR hits
- Stand up tracking (watch → click → sign-up)
Scale Community
- Light up Discord/Telegram with rituals & roles
- Deploy creator challenges and UGC prompts
- Stand up weekly AMAs and mod guardrails
Launch Pre-Registration
- Launch referral waitlist with tiered unlocks
- Anti-sybil & fraud checks; activation checklist
- Retarget high-intent traffic to pre-reg
Launch Testnet
- Publish quest ladder (ActionFi-weighted tasks)
- Integrate partner quests for cross-pollination
- Open public leaderboard with tiered rewards
Grow Traction
- Content cadence (threads, clips, explainers) drives usage
- KOL Wave 2 (regional/APAC) + paid retargeting
- Optimize TTFW and conversion frictions
Launch NFT Campaign (Tease)
- Drop allowlist and utility preview (staking/perks)
- Build mint UX and marketplace plan
- Creator countdown + partner co-marketing
Launch Mainnet
- Carryover perks for qualified testnet cohorts
- Route liquidity (DEX/CEX) and fee credits
- Day-1 education blitz to reduce support load
Mint NFT
- Mint-day ops (queue, bots, comms, status)
- KOL Wave 3 + post-mint utility onboarding
- Execute secondary strategy (listings, royalties)
Token Hype & TGE
- Align narrative & disclosures; top-tier creator pods
- Listing comms + MM coordination + partner AMAs
- Post-TGE loops (stake/lock/LP quests)
We're a fast-growing team
We're always on the lookout for passionate, dynamic, and talented individuals.
Let's work together
Embrace a risk-free journey with our satisfaction guarantee — your success is not just a goal, but our commitment.
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Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.