From Zero to Viral
to Retention.

Boost: Engineering Virality & Driving Massive Adoption

Surgence Labs designed and executed a full-stack GTM strategy for Boost, leveraging viral product hooks, KOL networks, and strategic brand positioning. Through calculated backchanneling, social proof layering, and high-impact campaign structuring, we drove unprecedented engagement and user growth.

Incentiv: 1M+ Testnet Badge Claims Before Testnet – A GTM Playbook in Virality & Ecosystem Design

We partnered with Incentiv from brand overhaul to user acquisition, launching a full-stack GTM strategy that transformed a low-visibility L1 into one of the most talked-about ecosystems pre-launch. From narrative design to a viral product hook, and KOL-powered distribution, we engineered virality and seeded long-term ecosystem participation.

Gomble Games: NFT Market Domination & Community Activation

For Gomble Games, we architected a high-engagement, NFT-driven launch strategy that combined influencer activations, gamified minting experiences, and strategic viral mechanics. By aligning the mint with Web3 gaming narratives, we generated hype and strong FOMO among key NFT collectors and gaming enthusiasts.

Falcon Finance: $500M TVL and DeFi Ecosystem Breakout

For Falcon Finance, Surgence engineered a full-stack DeFi GTM strategy—combining social-backed staking loops, creator-powered traction, and viral campaigns.